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12-Step Pre-Recovery Checklist for CEOs
When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan toward a full recovery. We’re going to need to quickly but rigorously assess our current relevance to our customers, understand the competitive exposures, and re-tool our offerings and go-to-market strategies […]
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When we begin to see a turn in the COVID-19 pandemic, the most important responsibility for business leaders will be to prepare a game plan toward a full recovery. We’re going to need to quickly but rigorously assess our current relevance to our customers, understand the competitive exposures, and re-tool our offerings and go-to-market strategies to get back on track.
Here is a 12-point checklist for CEOs, spread across three categories.
Insight — The most important driver to the success of your recovery planning is the insight you pull from your changing marketplace.
• We know how our markets have shifted. We’ve spoken to our customers and prospects with enough frequency that we know what they need, how we can help them make money (or for consumers, improve their lives) and how that can inform decisions we need to make.
• We have been watching our competitors and have deep insight as to how they will respond. We know their hiring trends, product plans, how they’ve been communicating to their people and their customers. We know what we’re up against.
• We have solicited insights from our company employees, who have been in the thick of the crisis, dealing with customers, suppliers, and partners. We know the pulse of our own business, and what impact that’s having on our abilities to respond to changing customer requirements.
• We are tracking the economic drivers for our business and customers’ businesses and have determined what key indicators to watch and have a resource for tracking (e.g., ITR Economics Trends Report (https://itrondemand.com/trendsreport) no charge for 90 days)
• We are attuned to government actions that will not only impact our operational health but may shift requirements for the markets and customers we serve
Strategy — Your strategy checklist is critical as it lays the groundwork for how you’ll execute. It’s where you put your market insights to work.
• We have revisited the markets and segments we serve. Prioritizing anew and eliminating ones that no longer make sense. We know how we’ll reach each, considering distribution changes, eCommerce initiatives and resulting impact on margins and topline contributions.
• We’ve taken a fresh look at our offerings. Letting go of ones that are no longer a priority, ready to reinvigorate our most promising offerings, where their features and pricing are aligned with new market requirements. We know how we’ll fare competitively.
• We have reviewed, tuned, or completely overhauled our positioning and messaging — both for our company and our offerings. We’re prepared to adjust as our markets and economies recover, reflecting anticipated evolution in our value proposition.
• Overall, we’ve considered any number of disruptive moves that could be major game changers for our business. Essentially, we’ve looked for blue oceans (https://www.blueoceanstrategy.com/) that we are uniquely suited to swim and thrive in.
Execution — Aligned with your strategy, execution is where we get things done. But it starts with ensuring we have the right resources and go-to-market strategy.
• The first area to assess in the execution checklist are the realities of the resources we have – or need – to deploy. We’ve looked at our people (inside and outside the company), our financial resources (for programs and promotion), and the systems or technology we will need to execute.
• We know the core tactics we will use to reach our tightly defined target buyers. We know how we will combine digital tactics with traditional methods and what timely and recovery-relevant content we’ll need. We know what we’re willing to spend on each tactic because we understand the lifetime value of a new customer.
• We know how we’ll measure our success, measuring each component of our go-to-market strategy. We are in alignment and agreement from finance to sales to marketing in what’s expected and how we’ll hold each other accountable.
Pete Hayes is principal and co-director of Chief Outsiders (www.chiefoutsiders.com), an executive-as-a-service marketer group that seeks to accelerate growth for clients. He is also co-author of “The Growth Gears.”
Looking Back at the 2020 State Budget’s Bizarre Process
This year’s budget process was one unlike any of us have ever seen, with face-to-face interaction nearly impossible, late-night debates taking place in an empty chamber, and negotiations being shaped by an overwhelming public-health crisis. During these unprecedented and unpredictable times, everyone in government has done their best to adjust to significant challenges and provide
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This year’s budget process was one unlike any of us have ever seen, with face-to-face interaction nearly impossible, late-night debates taking place in an empty chamber, and negotiations being shaped by an overwhelming public-health crisis. During these unprecedented and unpredictable times, everyone in government has done their best to adjust to significant challenges and provide the best-possible representation to their constituents. Unfortunately, the final budget enacted by the governor and legislative majorities is a policy-laden plan that missed the mark on too many critical issues.
Residents and small businesses are facing a dramatic economic downturn likely to reshape how they operate going forward, and this budget should have been used to help guide us to the other side of this financial storm we all mutually face. Unfortunately, during a time when we needed a drastic, targeted, and unique budget, we got a policy-laden amalgamation with more of the same disappointing measures that don’t work even under the best circumstances.
What happened last week was unwise and inappropriate. Unsurprisingly, Gov. Cuomo used this year’s budget process and uncertain environment as an opportunity to consolidate his power. He virtually eliminated the voices of local governments and residents in the process of siting large-scale energy projects. He shoe-horned in provisions allowing him to unilaterally close state prisons with only 90 days’ notice. And with the help of the majority legislative conferences, Gov. Andrew Cuomo acquired the authority to make additional budget cuts throughout the year with little involvement from the legislature.
Priorities failed to reflect the urgency or the public’s needs in the middle of the COVID-19 climate. Extending the Film Tax Credit — which, over the life of the program will give billions of dollars in handouts to Hollywood elites — at a time when businesses are closing, employees are losing their jobs, and families are struggling to pay their mortgages, is nothing short of mind-boggling. Equally questionable was the decision to use taxpayer money to build a public campaign-financing system that could potentially spend $100 million annually on robocalls, mailers, and advertisements.
Additionally, the half-hearted rollback of last year’s terrible bail-reform law fails to acknowledge the simple reality that law was rushed, developed with no tangible data, and, ultimately, was dangerous. What should have been priorities in this budget were afterthoughts, and what was included was haphazard and tone deaf to the gravity of our situation.
The Assembly Minority Conference offered a comprehensive proposal to help get our economy back on track. The “Small Business Recovery Act of 2020” would have provided much-needed help to both employers and employees during these financially challenging times. For no good reason, this proposal was flatly rejected by Assembly Democrats. Instead, a job-killing ban on polystyrene containers, which are recyclable, was inserted into the bill as if businesses need another obstacle during one of the worst economic crises in a generation.
Fortunately, proposed cuts to veterans’ programs and services were [rescinded]. Assembly Republicans went around the state on our “Voices for Veterans” tour to point out the insulting and unnecessary cuts to our American heroes. In addition, the enacted budget does include $65 million in Extreme Winter Recovery Funding, which is essential to upstate communities.
However, including these measures pale in comparison to the other aspects of this woefully misguided spending plan. The governor and legislative majorities failed to properly position New York for our current crisis, for next year, and for the future. I am hopeful in the coming weeks, the New York Legislature takes a long, hard look at the real, pressing problems facing families in New York and decides to actually do something about them.
William (Will) A. Barclay, Republican, is the New York Assembly Minority Leader and represents the 120th New York Assembly District, which encompasses most of Oswego County, including the cities of Oswego and Fulton, as well as the town of Lysander in Onondaga County and town of Ellisburg in Jefferson County. Contact Barclay at barclaw@assembly.state.ny.us or (315) 598-5185.
What Makes a Successful Politician?
One of the intriguing features of the coronavirus pandemic is how sharply it has illuminated the importance of effective political leadership. Wherever we stand on the political spectrum, we’re looking to elected officials to help steer us through this crisis. While I don’t want to talk about specific politicians, a lifetime in politics has given
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One of the intriguing features of the coronavirus pandemic is how sharply it has illuminated the importance of effective political leadership. Wherever we stand on the political spectrum, we’re looking to elected officials to help steer us through this crisis.
While I don’t want to talk about specific politicians, a lifetime in politics has given me a sense of what makes a good one — as a policymaker, that is, rather than a candidate. One of the ironies of our system is that the skills and attributes that put someone in office are usually not the skills needed for success once the individual is there. Yet as a nation, we depend on politicians’ abilities in office to move us forward.
For starters, I think the most successful politicians have integrity. When you’re interacting with many others to deal with complex and difficult public-policy issues, it’s hugely important that you can trust someone’s word. Most of the politicians I’ve met stay true to what they tell you. They recognize the need to work with others and know that trust matters.
For the same reason, they tend to be skillful at working with all sorts of people. Sizing others up accurately — not just whether they’re trustworthy, but the skills and strengths they might bring to a given policy or organizing effort — is vital. So is not rushing to make quick judgments, but instead letting others show through their actions what they can accomplish. Many good politicians are quite tolerant — they know people make mistakes or errors of judgment, and that nobody has a monopoly on the truth or performs flawlessly.
The best politicians I’ve met — Bill Clinton comes to mind — also have a way of charming people who don’t agree with them. I was in a room once with Clinton and a group of people whom he knew disliked him. He was affable, engaging, and listened carefully to what they had to say; you would never have guessed he had any idea what they thought of him.
I have been impressed over the years by the energy and drive to get things done that good politicians bring to their work. Yet accomplished politicians also know how to rein in their enthusiasm and zeal. They practice patience and perseverance and prepare for the long haul, because they understand that controversial things don’t get easily done in our system. They believe that facts matter, because they’re the starting point for any productive negotiation.
Good politicians are able to put aside partisan differences when necessary and work for the common good. They don’t just want to serve their country and communities, they also know how to check their egos at the door and act with apparent humility — even when, as is often the case, their egos are quite healthy.
No politician combines all these traits. But it can’t hurt to keep the ideal in front of us and know what the politicians we elect should strive to be.
Lee Hamilton, 88, is a senior advisor for the Indiana University (IU) Center on Representative Government, distinguished scholar at IU Hamilton Lugar School of Global and International Studies, and professor of practice at the IU O’Neill School of Public and Environmental Affairs. Hamilton, a Democrat, was a member of the U.S. House of Representatives for 34 years (1965-1999), representing a district in south central Indiana.
Mower has promoted five members of the agency to VP recently. ERINN NEWMAN was promoted to senior VP of insight. She joined Mower nearly six years ago, bringing her knowledge of financial services and health-care industries to the agency. Newman holds an MBA from University of Virginia’s Darden Graduate School of Business and earned her
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Mower has promoted five members of the agency to VP recently. ERINN NEWMAN was promoted to senior VP of insight. She joined Mower nearly six years ago, bringing her knowledge of financial services and health-care industries to the agency. Newman holds an MBA from University of Virginia’s Darden Graduate School of Business and earned her undergraduate degree from William & Mary. JOHN LACEY was promoted to VP, director of public affairs. He joined Mower in 2006 after serving as the communications director with Americans for Gun Safety. Lacey will play a lead role in assisting Mower clients with community relations, issues management, and regulatory approval processes. He is a George Washington University alumnus and earned his master’s degree in philosophy at Queen’s University Belfast. ASHLEY MONTANARO was promoted to VP, account director. She started her career as an intern at Mower, rejoined the agency as an account director in 2019 bringing her more than 15 years of experience from working for major brands such as Fisher Price and Aspen Dental. A Canisius College alumna, Montanaro plays a vital role in the agency’s work with National Grid and will take on a leadership role with this account. PATRICIA NUGENT was promoted to VP – public relations. She oversees several of Mower’s premier travel and tourism accounts, working with iconic brands and destinations such as Lufthansa Group, Pebble Beach Resorts, and Westchester County Tourism. Nugent has a 16-year tenure at Mower. Nugent is an alumna of Lehigh University. PETER SMOLOWITZ was promoted to VP, director of reputation management. After more than 12 years with Mower, he has utilized his background as a newspaper reporter to revitalize the agency’s media, crisis, and presentation programs. Smolowitz has helped clients ranging from Fortune 500 companies to professional athletes as they prepare for pivotal interviews and navigate crises. He is a Syracuse University graduate.

Capital Collection Management (CCM) has hired JEREMY CALI as its general counsel. In this role, he is responsible for compliance oversight, litigation, and providing legal guidance to the executive team. Prior to joining CCM, Cali was a staff attorney at Bankers Healthcare Group. He also spent 12 years as a prosecutor in the Onondaga County
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Capital Collection Management (CCM) has hired JEREMY CALI as its general counsel. In this role, he is responsible for compliance oversight, litigation, and providing legal guidance to the executive team. Prior to joining CCM, Cali was a staff attorney at Bankers Healthcare Group. He also spent 12 years as a prosecutor in the Onondaga County District Attorney’s Office. Serving as the chief of the Special Victims Bureau, he litigated hundreds of cases in addition to leading a state and federal joint taskforce. Cali earned his law degree from New England School of Law in Boston. He is licensed to practice law in the state of New York, and continues to teach and train other attorneys in litigation strategies.

MARYELIZABETH CURULLA has joined Hancock Estabrook, LLP as counsel in the firm’s Trusts & Estates and Elder Law & Special Needs practice areas. She advises individual clients and small businesses on various aspects of trusts and estates matters, including estate planning and administration, elder-law issues, and Article 17 guardianships. Curulla is a graduate of Syracuse
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MARYELIZABETH CURULLA has joined Hancock Estabrook, LLP as counsel in the firm’s Trusts & Estates and Elder Law & Special Needs practice areas. She advises individual clients and small businesses on various aspects of trusts and estates matters, including estate planning and administration, elder-law issues, and Article 17 guardianships. Curulla is a graduate of Syracuse University College of Law and St. Lawrence University.

SARAH HODGENS has been appointed director of compliance at the New York Credit Union Association. She joined the association in April 2017 as a senior compliance specialist and has more than 15 years of experience in the financial-services industry, including seven years in the credit-union movement. Hodgens previously served as an EFT trainer at Covera
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SARAH HODGENS has been appointed director of compliance at the New York Credit Union Association. She joined the association in April 2017 as a senior compliance specialist and has more than 15 years of experience in the financial-services industry, including seven years in the credit-union movement. Hodgens previously served as an EFT trainer at Covera for five years. She also held various managerial and operational positions at several Capital Region–based financial institutions, beginning her career as a part-time teller and advancing to the role of assistant manager.
Here are some recent tweets that came across the @cnybj Twitter feed, offering small business, tax, COVID-19, and HR tips. GSA @USGSAAttention #SmallBusiness! GSA is accelerating payments to government small business contractors and subcontractors, with a goal of 15 days after receipt of a proper invoice. Read more: http://go.usa.gov/xvB6J SBA @SBAgovTHIS SUMMER: Changes are coming
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Here are some recent tweets that came across the @cnybj Twitter feed, offering small business, tax, COVID-19, and HR tips.
GSA @USGSA
Attention #SmallBusiness! GSA is accelerating payments to government small business contractors and subcontractors, with a goal of 15 days after receipt of a proper invoice. Read more: http://go.usa.gov/xvB6J
SBA @SBAgov
THIS SUMMER: Changes are coming to the certification process for the Women-Owned Small Business federal contracting program. Learn more about the program and stay updated here. Right-pointing triangle http://sba.gov/wosbready
Small Business Expo @SmallBizExpo
6 Way to Make Sure You Don’t Screw Up Your PPP Loan http://twib.in/l/nqqaRnGzdKBL
IRS @IRSnews
Are you concerned about your staff? The new #IRS employee retention credit can help qualified tax-exempt organizations keep employees on their payroll. See if you qualify: https://go.usa.gov/xvYqa #COVIDreliefIRS
IRS Small Biz @IRSsmallbiz
Small and midsize employers can claim two new refundable payroll tax credits to reimburse them, dollar-for-dollar, for the cost of providing employee leave related to the COVID-19 outbreak. See #IRS info at: https://www.irs.gov/coronavirus-tax-relief-and-economic-impact-payments
East Coast Advisors @EastCoastAdviso
What does your state do when it comes to taxing #unemployment benefits? Find out here: https://bit.ly/2ybaJCF
Amy Letke @integrityhrinc
Many businesses will have to cut costs and job positions over the coming weeks, and that’s never a fun conversation to have without a bit of prep: https://bit.ly/2xlPhKM #HR
Mark C. Crowley @MarkCCrowley
What We’re All Missing Now With Remote Work: “It would be a mistake to underestimate the need for direct face-to-face contact in #business, & all the subliminal & nonverbal communication that accompanies that contact.” — Alvin Toffler
Meghan M. Biro @MeghanMBiro
We’re learning that the term social distancing may not be precisely right — physical distancing is more like it. Learn more: https://talentculture.com/worktrends-mapping-the-future-of-workforce-skills/ #coronavirus #futureofwork
Workday @Workday
What can #HR leaders do to ensure their organizations are keeping happy and healthy in this challenging time? Our Chief People Officer Ashley Goldsmith shares three key areas to focus on: https://bit.ly/2XpE07g
Phyllis Mufson @phyllismufson
How Hiring Happens During This Pandemic Quarantine http://ow.ly/Pty730qxjHG by @edhan via @JobHuntOrg
Hannah Morgan @careersherpa
How the coronavirus pandemic is affecting job searching by @SmartBrief: https://buff.ly/39Uczot

You’re Not Alone: Resources and Support Through the COVID-19 Pandemic
In these uncertain times, you can rely on Excellus BlueCross BlueShield to respond to the needs and concerns of the local community, just as we

Centro will remind riders to wear masks per governor’s order, but won’t refuse those who don’t
SYRACUSE, N.Y. — Friday night at 8 p.m., an executive order from Gov. Andrew Cuomo goes into effect, requiring everyone over the age of two
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.