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We lead the world in decrepit buildings & it will get worse
Many visiting Europeans are stunned by the huge number of derelict and otherwise empty buildings we have in the U.S. Most of our cities show signs of manufacturing blight. Especially Northern and Rust Belt cities. In this state, a city does not qualify as a city unless it can show several shuttered factories, an empty […]
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Many visiting Europeans are stunned by the huge number of derelict and otherwise empty buildings we have in the U.S.
Most of our cities show signs of manufacturing blight. Especially Northern and Rust Belt cities. In this state, a city does not qualify as a city unless it can show several shuttered factories, an empty mall, vacant store fronts, office buildings half-empty, and maybe an armory.
Many of our small towns suffer the same blight with old school buildings and industrial carcasses. Upstate New Yorkers have grown up with the sight of them. To them they are as much a part of the landscape as maple trees.
European visitors are shocked by the same sight. This is because Europeans do not have enough spare space to allow this. They cannot afford it. So they knock down or re-use old buildings. We, on the other hand, are rich enough to leave the bodies where they collapsed. The upstate village where I graduated high school is still home to the remains of a factory that failed in the 1930’s.
We are in the midst of adding to the body count of unused buildings. Before the coronavirus struck, we were losing shopping malls. One big bank predicted we will lose 25 percent of our malls by 2022. About 9,000 stores closed last year. Many were in malls.
The virus will surely steepen the decline. Victoria’s Secret announced it will close about 250 stores in the U.S. and Canada. Already shaky Macy’s reported that its sales fell 45 percent. Bell-ringers are warming up the muffled bells. JCPenney and J. Crew have filed for bankruptcy. Lord & Taylor is looking at liquidation. Neiman Marcus is bankrupt. Nordstrom is closing 15 stores.
Meanwhile, small businesses are vacating downtown and mini-malls. Many colleges and universities are shrinking because the pool of available students has shrunk. Some may go under.
Office buildings in cities are somewhat empty, because so many office workers are lately home workers. Facebook, Google and Microsoft say most of their workers will work from home until 2021. I have to believe many companies will simply occupy less office space in the future. How are you going to lure them back to the office, after they have seen home-cooked lunch?
Don’t forget movie theaters. They are dark now because of the virus. Many will never reopen. They were already edging toward the abyss. The virus is jettisoning them into it.
Old-line churches have struggled for years. This virus may have people on their knees. But the praying has been at home. Some churches will perish.
The country will see thousands of clinics, shops, florists and mom and pops of all types close. Wait, they are closed now, you say. Thousands will not reopen.
Local governments will take similar measures. My county is cutting $1 million from its modest budget. It is closing one of its DMV offices.
My point is that this country is going to look like a cemetery for deceased buildings. Even when the economy grows healthy again. And I believe it will. We knew more of our economy would go online down the road. The virus has brought the road to us. Down the road is no longer down.
We are accustomed to seeing empty shops on Main Street. And empty factories here and there. And the odd shuttered shopping mall. Well, the view from the highway is not likely to improve.
Tom Morgan writes about political, financial, and other subjects from his home in upstate New York. Write Tom at tomasinmorgan@yahoo.com or read more of his writing at tomasinmorgan.com.
Exceptional? Only If We Get to Work
Like most Americans, I have always considered the United States an exceptional country. We possess a political system built on checks and balances, an ideal of giving voice to ordinary people across a diverse land, and a Constitution that favors finding common ground among them. Our economy, at its best, offers opportunity, rewards innovation, and
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Like most Americans, I have always considered the United States an exceptional country. We possess a political system built on checks and balances, an ideal of giving voice to ordinary people across a diverse land, and a Constitution that favors finding common ground among them. Our economy, at its best, offers opportunity, rewards innovation, and makes it possible for people from humble circumstances to succeed and thrive. Our civic spirit, despite hiccups and political conflict, has over the long haul pointed us toward tolerance, broadening civil rights, and encouraging participation from the neighborhood to Capitol Hill.
Recently, there has been a spate of public musing about “the end of American exceptionalism.” This is not new: conservatives have been lamenting our “decline” for years, while there are significant portions of the population for whom the promise of America never quite became real. But the coronavirus has laid bare a country fumbling for a response; a federal government that, despite pockets of brilliance, has failed overall to protect and offer guidance to Americans; a health-care system that has been forced to scramble for the most basic supplies; and an economic downturn that has wreaked disproportionate havoc on the lives of middle-class and wage-earning Americans.
Yet even before this crisis, there was reason to question whether the U.S. truly is exceptional. This is worth spending some time on, because in the coming months of this election year you will no doubt hear grandiose claims about the U.S.’s virtues. They demand an honest accounting of where we excel and where we fall short.
Let’s take a quick tour. In education, for instance, the OECD ranked the U.S. as sixth most-educated in 2018; Canada came in first place. We do even worse on student test scores for reading, math, and science, where the U.S. in 2018 ranked 36th in math and 17th in reading. There was a time when our infrastructure was the envy of the world. Now it’s Singapore, the Netherlands, and Hong Kong; we’re not even in the top 10. In health care, World Population Review ranks us 37th. On a broad ranking of quality of life — that is, which countries offer the best chances for a healthy, safe, and prosperous life ahead — you’d want to be in Denmark, Switzerland, or Finland; on the Bloomberg “Healthiest Country” index, the U.S. didn’t make the top 20. In fact, in a separate look at life expectancy in the 36 OECD countries, we rank 29th.
Which country is perceived as having the most advanced technology? Japan (placed 4th). Where is democracy strongest? The Economist Intelligence Unit, measuring the state of democracy in 167 countries, put Norway and Iceland at the top, with the U.S. coming in 25th. Which country is viewed as possessing the most stable economy? Switzerland, Canada, and Germany top US News & World Report’s list. The U.S. comes in 15th. To be sure, on various indexes of military strength, we rank first in the world. But then, we also rank highest among the G7 nations for income inequality.
I don’t want to make your eyes glaze over with numbers. And, in fact, the measures I cited might not be the ones you would pick. Feel free to go online and search for “country rankings by…” whatever you’re curious about. What you’ll find is a mixed picture of the U.S., quite apart from anything caused by the pandemic. It didn’t rob us of our “exceptional” status. We’ve been doing that all on our own for years.
Not long ago, the writer Fintan O’Toole had a widely read piece in which he said, “However bad things are for most other rich democracies, it is hard not to feel sorry for Americans.” When I read articles like that, I think they miss a key point. I don’t feel sorry for us. Because what I said at the beginning of this commentary still holds true: our political system, our economic potential, and our civic spirit remain the cornerstones of a great nation.
We have a choice. We can continue to lose ground globally. But if we choose to build and strive to reach our potential, we can become, without doubt, truly exceptional again.
Lee Hamilton, 89, is a senior advisor for the Indiana University (IU) Center on Representative Government, distinguished scholar at IU Hamilton Lugar School of Global and International Studies, and professor of practice at the IU O’Neill School of Public and Environmental Affairs. Hamilton, a Democrat, was a member of the U.S. House of Representatives for 34 years (1965-1999), representing a district in south central Indiana.

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Broome County IDA, City of Ithaca awarded EPA $300K brownfield grants
The U.S. Environmental Protection Agency (EPA) has awarded the Broome County Industrial Development Agency (IDA) and the City of Ithaca $300,000 brownfield grants for specific projects in their respective areas. The local grants are part of more than $3 million in grants EPA made to New York organizations. A brownfield is a property for which
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The U.S. Environmental Protection Agency (EPA) has awarded the Broome County Industrial Development Agency (IDA) and the City of Ithaca $300,000 brownfield grants for specific projects in their respective areas.
The local grants are part of more than $3 million in grants EPA made to New York organizations. A brownfield is a property for which “the expansion, redevelopment, or reuse may be complicated by the presence or potential presence of a hazardous substance, pollutant, or contaminant.”
The EPA estimates the U.S. has more than 450,000 brownfields.
The Broome County IDA will use a $300,000 brownfields assessment grant targeting a former tannery and industrial waste dump, a prior shoe factory, and a former auto dealership in the Susquehanna Innovation Corridor, which includes the Village of Endicott, Village of Johnson City, and the Town of Union.
“The Agency is thrilled to receive the EPA’s Brownfield Communitywide Assessment Grant. We have a number of sites that serve only as a reminder of our post-industrial past. With the EPA’s program and utilization of these grant funds, we will reimagine our future,” Stacey Duncan, executive director of the Broome County Industrial Development Agency, said in an EPA news release.
The EPA has also selected the City of Ithaca for a $300,000 brownfields assessment grant targeting sites located near Ithaca’s waterfront, including Inlet Island, Immaculate Conception School, the New York State Department of Transportation maintenance site, Carpenter Business Park, and the Taber Street Automobile Service property.
“Ithaca is thrilled to secure federal money from the U.S. Environmental Protection Agency to help redevelop potentially contaminated properties,” Ithaca Mayor Svante Myrick said. “This funding is critical, now more than ever, to help spur the local economy and create jobs.”
The Broome County IDA and the City of Ithaca will use their grant funds to identify sites for assessment, to assess sites for hazardous substances, to complete cleanup and reuse plans, and to carry out community outreach activities, the EPA said in its description of each entity’s grant.
EPA’s brownfields program began in 1995 and has provided nearly $1.6 billion in brownfield grants to assess and clean up contaminated properties and return blighted properties to productive reuse, the agency said.
To date, brownfields investments have leveraged more than $31 billion in cleanup and redevelopment, the EPA contends.

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What college students have taught me about marketing to Generation Z
For the past two decades, marketers have obsessed at length over the characteristics of Millennial consumers and how to appeal to them. However, in recent years, attention has shifted to a new age group — Generation Z, or Gen Z for short. Exact definitions of Gen Z vary, but generally speaking, it refers to those
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For the past two decades, marketers have obsessed at length over the characteristics of Millennial consumers and how to appeal to them. However, in recent years, attention has shifted to a new age group — Generation Z, or Gen Z for short.
Exact definitions of Gen Z vary, but generally speaking, it refers to those born from 1996 to 2015, give or take a few years on either side of the range. The oldest members of this cohort are now in early adulthood, making them prime targets for many marketers, as well as the newest members entering the workforce.
As a part-time instructor of several college marketing and advertising courses, I have spent a lot of time over the past few years talking to members of Gen Z about their relationship to brands and their consumer-behavior patterns. Based on class discussions with my students, I have some observations and advice for those who want to market to Gen Z.
Brands still matter. Brand loyalty, on the whole, has been on the decline over the decades. American consumers are less devoted to specific brands in their everyday lives than they were in the 1950s and 1960s. That said, brands still matter to Gen Z, and a select few brands matter a great deal. On the first day of every class I teach, I ask all the students which brands they are loyal to or feel strongly about. Some of the responses I get, like Red Bull, White Claw, or Marvel movies, come and go with the changing cultural trends. But there are certain brands I know will be cited every semester by a large number of students. Nike, Apple, ESPN, and Wegmans are sure bets every time. It’s no coincidence that those are brands that have built up enormous equity over many years. The lesson to take from this is that Gen Z may be less responsive to branding in general than their grandparents were, but they respond enthusiastically to strong brands.
Gen Z is influenced by influencers. It’s not news that social media plays a significant role in the lives of Gen Z. Therefore, it’s not surprising that social-media influencers on platforms like Instagram and YouTube are a major way that Gen Z is exposed to brands, and how the lifestyle associations of those brands are introduced and reinforced. When I’ve asked my brand-loyalty question in recent years, a growing number of students are naming specific influencers as brands they like. They instinctively (and accurately) see the influencers as brands unto themselves. Some students aspire to become social-media influencers, and influencer marketing often shows up as a component in student marketing-plan assignments. It should be pointed out that Gen Z isn’t naïve when it comes to influencers. They fully understand that the influencers are being paid and/or given free products to feature. While some influencers lose credibility if they are seen as promoting an offering that seems inconsistent with their persona or too much of a naked “sell out,” the top influencers hold a lot of sway with their online followers.
Cause marketing needs to walk the walk. Believe it or not, most of the Gen Z-ers I talk to don’t seem to be much more enthusiastic about cause-marketing appeals than older consumers are about them. However, those in Gen Z who are devoted to the causes that marketers often associate themselves with — such as environmentalism or LGBTQ issues — care passionately about those causes. They will do research to find out if companies are doing more than paying lip service. There are plenty of activists online who will call their attention to companies that are seen as all talk and no action. If a company is truly working to improve the environment or increase inclusiveness, there are many in Gen Z who will respond positively. On the other hand, the same young people will take a dim view of companies that simply change their logo for a month or spout a few buzzwords without doing anything about it. Gen Z consumers are sophisticated about “green washing,” “pink washing,” and “rainbow washing,” and see all of them as empty virtue signaling. Marketers who identify their brands with causes run the risk of losing credibility with Gen Z if they don’t follow through on the implied promises of action.
Concerns about online privacy aren’t what they used to be. When I started teaching in 2013, the topic of online privacy was a hot-button issue with students. There was a discernable level of outrage when we discussed the ways companies collect personal data online and mine it for insights that are sometimes shockingly specific. Each year since then, the outrage has progressively subsided. In 2020, I’d characterize the feeling about online privacy as a dull resignation. Most of the students are aware that social-media networks and digital marketers harvest their data and use it to target them. They don’t necessarily like it, but they seem to view it as a necessary evil of today’s online world. That view may very well be more society-wide than strictly generational, but either way, the evolution of attitudes on the subject over the course of seven years has been a bit startling to observe.
Don’t talk down to them. This should go without saying. With any consumer segment, whether it be based on generational cohorts or some other variable, you need to show respect to the people to which you are trying to sell. That said, there is a certain cultural condescension toward Gen Z, just as there was with the Millennials before them. Even if you don’t sense it, they do. There is a reason that “Okay, boomer!” has become popular comeback in the rhetorical battles fought between generations on social media. Gen Z knows that many older people stereotype them as having tiny attention spans, being addicted to their phones, and being sensitive to the point of fragility. They are also weary of hearing about it. Few marketers would be overtly insulting in their messages to Gen Z, but some well-meaning messages can come off as condescending or pandering to broad stereotypes. As with any consumer segment, if you want Gen Z’s business, speak to them with respect.
Human needs and wants take priority over generational identity. When my students talk about their priorities as consumers and what they look for in brands, they invariably want products that work as advertised, a painless buying experience, good customer service, and fair prices. In other words, Gen Z cares most about the same things that consumers of all age groups care most about. That sounds obvious, but I mention this as a reminder that some marketers make the mistake of letting the nuances of generational segmentation become the tail that wags the dog. Offerings that fall short on fundamental benefits and value propositions are unlikely to succeed, even with the savviest generation-specific segmentation strategy. First, and above all else, appeal to the human being behind the label.
Vance Marriner is research director at the Central New York Business Journal and a part-time instructor of marketing at SUNY Oswego’s School of Business.

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