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VIEWPOINT: 6 Factors that Comprise a Company’s Culture
“Corporate culture” is a buzz phrase that has been going around for more than a decade now, though the actual meaning behind this hot topic is often lost. A company’s culture goes far beyond celebrations, perks, and the office layout. In fact, it reaches the very core of a business. Here are six factors that comprise a […]
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“Corporate culture” is a buzz phrase that has been going around for more than a decade now, though the actual meaning behind this hot topic is often lost. A company’s culture goes far beyond celebrations, perks, and the office layout. In fact, it reaches the very core of a business.
Here are six factors that comprise a company’s culture.
Heritage and vision
Every business has an origin story, and this narrative has the potential to be a driving force for success. It’s important to incorporate your organization’s heritage into your culture. Sharing your business’s unique history connects your employees to the “why” behind your organization’s conception. By celebrating your business’s roots, you connect your staff to the company’s original purpose and encourage them to embody it in their work.
Values and practices
Companies often define their core values for their employees, but those mean very little if accepted corporate practices don’t align. It’s important to ensure that communication standards, leadership structure, workplace environment, etc. all promote your company values.
Contribution and recognition
Sometimes it’s hard for employees to see how the work they do affects the big picture. You never want a member of your staff to feel small or insignificant. Celebrate individuals’ accomplishments, hard work, or great ideas. Make a habit of telling your employees how much you appreciate them and how important their contributions are to the overall success of the company.
Promoting growth
No one wants to stick around at a job they feel is stagnant. It’s important to encourage professional growth so employees feel they are improving themselves and their lives while working for you. This can be through continuing-education courses, seminars, a book club, or even just built-in flexibility to explore new topics.
Positive work environment
This may seem like a no-brainer, but in order to keep employees happy, they have to want to come to work. Take steps to create a positive workplace that’s fun to come to every day.
Staying consistent
After you have decided on the elements that make up your company’s culture, enstate them across the board. Consistency helps build employee trust. If your staff sees inconsistency in your culture, they’ll know it isn’t genuine.
Remember, each company’s culture is unique, and the perfect culture doesn’t always come right away. Don’t be afraid to reflect and revise as you go.
Joel Patterson (www.JoelPatterson.com) is a workplace culture expert and founder of The Vested Group, a business technology consulting firm. He is the ForbesBooks author of “The Big Commitment: Solving The Mysteries Of Your ERP Implementation.”

Pinckney Hugo Group has hired CHRISTOPHER MALONE as a copywriter. Prior to joining Pinckney Hugo Group, he gained experience in marketing at CNY Arts, the Salvation Army, and Syracuse New Times. Malone also has experience writing for several area businesses and news publications. He holds a bachelor’s degree in English from SUNY Oneonta
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Pinckney Hugo Group has hired CHRISTOPHER MALONE as a copywriter. Prior to joining Pinckney Hugo Group, he gained experience in marketing at CNY Arts, the Salvation Army, and Syracuse New Times. Malone also has experience writing for several area businesses and news publications. He holds a bachelor’s degree in English from SUNY Oneonta

MELISSA KELLER has been promoted to senior VP/chief financial officer of Fulton Savings Bank (FSB). Keller, who previously served as senior VP/chief information security officer, joined the bank in 2017 as VP/controller. She is a certified public accountant (CPA) with extensive experience in accounting, finance, auditing, and cybersecurity. Keller holds a bachelor’s degree in accounting
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MELISSA KELLER has been promoted to senior VP/chief financial officer of Fulton Savings Bank (FSB). Keller, who previously served as senior VP/chief information security officer, joined the bank in 2017 as VP/controller. She is a certified public accountant (CPA) with extensive experience in accounting, finance, auditing, and cybersecurity. Keller holds a bachelor’s degree in accounting from Columbia College and holds a certificate in cybersecurity from the American Institute of Certified Public Accountants (AICPA). Prior to joining FSB, she was a senior audit manager at Dermody, Burke & Brown.
JULIE MERRITT has been promoted to senior VP/lending compliance officer & CRA officer of Fulton Savings Bank (FSB). She is celebrating her 31st year at Fulton Savings. Merritt, who previously served as VP/loan operations, joined the bank as a teller and advanced through the management ranks of accounting and loan operations. Merritt holds an associate degree in accounting from Cayuga Community College and a bachelor’s degree in accounting from Empire State College.

JEFFREY WITT STRAIN, M.D., an experienced general surgeon, has joined the General Surgery Associates team at Oswego Health. He is trained and board-certified in the areas of bariatric surgery, general surgery, and endocrine surgery with more than a decade of experience in complex laparoscopy and minimally invasive surgery. Before joining Oswego Health, Strain practiced in
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JEFFREY WITT STRAIN, M.D., an experienced general surgeon, has joined the General Surgery Associates team at Oswego Health. He is trained and board-certified in the areas of bariatric surgery, general surgery, and endocrine surgery with more than a decade of experience in complex laparoscopy and minimally invasive surgery. Before joining Oswego Health, Strain practiced in New Jersey, where he trained and adopted robotic surgery to further enhance his procedures at both Englewood Health and Bergen Bariatric Laparoscopic Associates. Strain earned his medical degree from Case Western Reserve University School of Medicine in Cleveland, Ohio in 1992 and his bachelor’s degree with a major in psychology and biology from the University of Rochester in 1987. Recognized by New Jersey Magazine as a “Top Doc,” in addition to performing surgery for the past 20 years, Strain holds an active professorship at the Third Xiangya Hospital in Changsha, Hunan Province, China; international examiner for the Graduate School of Central South University; assistant clinical professor in the Department of Surgery at Mount Sinai School of Medicine.

Excellus BlueCross BlueShield has promoted JAY BONGIORNO to regional sales director of the health insurer’s Southern Tier market, which covers the six counties of Broome, Chenango, Tioga, Chemung, Steuben, and Schuyler. In his new role as regional sales director, he will oversee the sales and account-management staff with the additional responsibility of supporting and maintaining
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Excellus BlueCross BlueShield has promoted JAY BONGIORNO to regional sales director of the health insurer’s Southern Tier market, which covers the six counties of Broome, Chenango, Tioga, Chemung, Steuben, and Schuyler. In his new role as regional sales director, he will oversee the sales and account-management staff with the additional responsibility of supporting and maintaining strategic key-business accounts, enhancing community relationships, and identifying new market opportunities. Bongiorno has been at Excellus BlueCross BlueShield for 17 years. He received his bachelor’s degree from Binghamton University and his associate degree from SUNY Broome Community College and recently completed the Excellus BCBS Accelerated Leader program.

Vera House — a nonprofit that prevents, responds to, and partners to end domestic and sexual violence and other forms of abuse — has announced five new staff appointments. The new hires include two executive leaders, a director of shelter services, volunteer coordinator, and Prison Rape Elimination Act project coordinator. NILIEKA BROWN has joined Vera
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Vera House — a nonprofit that prevents, responds to, and partners to end domestic and sexual violence and other forms of abuse — has announced five new staff appointments. The new hires include two executive leaders, a director of shelter services, volunteer coordinator, and Prison Rape Elimination Act project coordinator.
NILIEKA BROWN has joined Vera House as Prison Rape Elimination Act (PREA) project coordinator. Prior to joining Vera House, she was a community service officer with a local police department for seven years. Brown also served as a volunteer with Vera House’s web-chat service. With her hire, Vera House is now one of only nine New York state domestic and sexual violence agencies to offer specialized services to people who are incarcerated with the goal of eliminating prison rape and sexual assault. Brown also provides services for individuals incarcerated who have experienced childhood or adult sexual assault in the community. Brown received her bachelor of technology degree in criminal justice from SUNY Morrisville.
CYNTHIA GRIFFIN-HARRIS has joined Vera House as director of shelter services. She has 20 years of experience with community and human service delivery in Syracuse and the surrounding areas. Before joining Vera House, she served as a human-services case manager at Excellus BlueCross BlueShield and also previously served on the Vera House board of directors for four years. Griffin-Harris is an active member of Mothers Against Gun Violence (MAGV) and volunteers at New Direction Christian Center, where she facilitates an addiction and substance abuse group.
NICOLE JOAO has joined Vera House as chief financial officer and a member of the executive leadership team. Previously, she served as an auditor for a mid-sized accounting firm, where she specialized in nonprofits. Joao’s past experiences also include roles at EY and Live Nation Entertainment. She speaks five languages. Joao received her bachelor’s in accounting from Penn State University and MBA from Texas A&M University–Corpus Christi.
MARIANA PANIAGUA has joined Vera House as volunteer coordinator. She is responsible for recruiting, engaging, and placing volunteers throughout the agency. Previously, Paniagua served as a team leader at Students for Justice, where she recruited and trained volunteers to help fight voter suppression against people of color. Born and raised in Puerto Rico, she also worked in the House of Representatives of Puerto Rico with the Commission of Legislative Funds for Community Impact and is bilingual. Paniagua received her bachelor’s degree in political science from Le Moyne College and is currently pursuing a master’s degree of public administration at Lynn University.
VIRGIE TOWNSEND has joined Vera House as director of marketing and communications and a member of the executive leadership team. She has more than 10 years of experience in corporate and nonprofit communications, including her prior role as a senior digital content specialist at Terakeet. As a writer, Townsend’s work has been featured in the New York Times, Washington Post, Harper’s Bazaar, VICE, and other publications. In 2020, Townsend served as secretary of the Vera House board of directors and chair of its board development committee. She received her bachelor’s degree in journalism from the Newhouse School at Syracuse University and her J.D. from the Syracuse University College of Law.

Matte Black Lounges to test lounge venue at Syracuse airport
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Oneida County COVID-19 hospitalizations continue to fall
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People news: Rome Health Surgical Specialists adds Molica
ROME, N.Y. — Rome Health Surgical Specialists announced it has recently added Dr. Samuel Molica, a general surgeon, to its team. Rome Health Surgical Specialists

SUNY to eliminate college-application fees for low-income students
UTICA, N.Y. — SUNY plans to eliminate application fees for high-school seniors from low-income households applying to SUNY campuses. Beginning on March 1, students who
Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.