ITHACA — Cornell University and eCornell are rolling out a new online course aimed at training hospitality professionals in new media marketing skills.
The free course is titled Marketing the Hospitality Brand through New Media: Social, Mobile & Search. The course was developed by Rob Kwortnik and Bill Carroll, professors at Cornell’s School of Hotel Administration.
It is based on research and strategies deployed by hospitality organizations worldwide, according to eCornell.
(Sponsored)
Fraud Contingencies Plans Are Essential
Your business likely has a disaster recovery plan in place—procedures for handling fires, natural disasters or other crises that could disrupt operations or endanger lives. While a fraud contingency plan
New Sexual Harassment Policy and Training Requirements. Does Your Policy Comply?
New York State requires all employers to provide annual sexual harassment prevention training and a harassment policy to its employees. This requirement applies to all employees, including hourly and salaried,
“The course is essentially a virtual toolkit for driving revenue through new media,” eCornell CEO Chris Proulx said in a news release “Hospitality professionals will have an opportunity to learn from some of the industry’s heaviest hitters and emerge from the course ready to play a key role in their company’s marketing strategy.”
ECornell is a subsidiary of Cornell University. It provides online professional and executive development and has delivered more than 120,000 courses to more than 35,000 students in nearly 200 countries.
For more information, visit http://www.ecornell.com.
Contact Tampone at ktampone@cnybj.com
