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Neighborhood Center revamps logo and website in rebranding effort

By Journal Staff


UTICA — The Neighborhood Center, Inc. has launched a new logo and website as part of its rebranding effort to celebrate the growth of the nonprofit.

The new logo better reflects the Neighborhood Center today and also symbolizes the organization’s future. The website, just launched at, is also undergoing a rebranding.

“We are extremely proud to launch our new logo as part of the ongoing evolution of our agency’s mission,” Sandra Soroka, executive director, said in a news release. “While the organization’s vision and mission of enriching the lives of individuals and families remains the same, the depth and breadth of services we offer and the individuals we’re able to help has evolved exponentially. We have been able to serve over 40,000 individuals and families in our community annually and watch them thrive and make positive changes in their lives. Our new logo reflects our growth in our community through the programs we deliver.”

The Neighborhood Center got its start in 1905 as a settlement house assisting immigrants in filing citizenship papers. Since then, it has grown into an organization helping children, individuals, and families flourish and grow. Services include childcare, outreach and prevention, health-insurance navigation, a child and adult care food program, and behavioral-health services.

The Neighborhood Center says it serves more than 40,000 individuals and families in six counties (Oneida, Herkimer, Chenango, Otsego, Schoharie, and Delaware).

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