NEW HARTFORD, N.Y. — Beckley, West Virginia–based Marquee Cinemas Inc. and PAG Investments have announced plans to begin renovations of the 14-screen theatre located in New Hartford.
Construction is scheduled to begin Jan. 2, with a completion date in May, per a news release that New Hartford Chamber of Commerce forwarded to BJNN. The theatre will remain open during the remodel.
PAG Investments is a privately-held, real-estate investment firm headquartered in New York City.
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The work is scheduled in two phases. The first part will target studios 1 through 6, along with converting auditoriums 7 & 8 to what the company calls “Marquee Extreme Cinemas (MXC)” auditoriums.
Marquee expects to complete the first phase in mid-March, with all studios equipped with new “luxury” seating, carpeting, and lighting.
The second phase, which Marquee expects to finish in mid-May, will include the completion of auditoriums 9 through 14, along with work in the lobby and common areas.
It’ll also include digital displays, new wall coverings, and carpet, along with interior and exterior paint work.
Additionally, the theatre will be adding reserved seating, allowing moviegoers to pick their “exact seat.” Patrons may purchase and choose their favorite seat prior to the movie, either online, at the box office or at Marquee’s ticketing kiosk, the company said.
Formed in 1979, Marquee Cinemas, Inc. currently operates 17 locations with 175 screens in nine states.
Contact Reinhardt at ereinhardt@cnybj.com


