WATERTOWN — Jefferson County hotels saw declines of more than 10 percent each in a trio of benchmarks of business performance in April.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populated county fell 11.5 percent to 44.1 percent in the fourth month of 2025, compared to a year earlier, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through April, occupancy was down 6.4 percent to 39.5 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, plummeted 20.9 percent in Jefferson County to $47.78 in April, compared to April 2024. In the first four months of the year, RevPar decreased 6.5 percent to $43.29.
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The average daily rate (ADR), which represents the average rental rate for a sold room, slipped 10.7 percent to $108.46 in April from the same month in 2024, per STR. Year to date through April 30, ADR inched down 0.1 percent to $109.60.
