WATERTOWN, N.Y. — Jefferson County hotels hosted fewer overnight guests in February. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 7.7 percent to 40.2 percent in the second month of 2023 from February 2022, according to STR, a Tennessee–based hotel market data and analytics company. Revenue per available […]
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WATERTOWN, N.Y. — Jefferson County hotels hosted fewer overnight guests in February.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county fell 7.7 percent to 40.2 percent in the second month of 2023 from February 2022, according to STR, a Tennessee–based hotel market data and analytics company.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, dipped 0.4 percent to $41.81 in February compared to the year-ago month.
Average daily rate (ADR), which represents the average rental rate for a sold room, rose 7.9 percent to $104.12 in February from the same month in 2022.