WATERTOWN — Jefferson County hotels saw slightly fewer overnight guests in June, as two other key business indicators also posted small declines during the month. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populated county slipped 1.6 percent to 57.7 percent in the sixth month of 2025, […]
WATERTOWN — Jefferson County hotels saw slightly fewer overnight guests in June, as two other key business indicators also posted small declines during the month.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populated county slipped 1.6 percent to 57.7 percent in the sixth month of 2025, compared to a year ago, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through June, occupancy was down 4.5 percent to 44.8 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, went down 1.7 percent in Jefferson County to $69.46 in June, compared to June 2024. In the first six months of the year, RevPar fell 4.3 percent to $50.95.
The average daily rate (ADR), which represents the average rental rate for a sold room, inched down 0.1 percent to $120.40 in June from the same month in 2024, per STR. Year to date through June 30, ADR was up 0.3 percent to $113.69.
