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Jefferson County hotel occupancy hits nearly 53 percent in August

By Journal Staff


WATERTOWN — Hotels in Jefferson County saw another rebound in occupancy in August compared to the prior month amid the ongoing coronavirus pandemic, according to a new report. 

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county reached 52.8 percent in August, up from 46.8 percent in July, 33.8 percent in June and 23 percent in May. But occupancy was still down more than 26 percent from August 2019 as the travel and leisure industry continues to be squeezed by the pandemic, according to STR, a Tennessee–based hotel market data and analytics company. 

Jefferson County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room rebounded to $58.66 in August from $48.03 in July, $28.12 in June, and $17.29 in May. But it was off 32 percent from year-ago levels.

Average daily rate (or ADR), which represents the average rental rate for a sold room, was $111.08 in August, up from $102.67 in July, $83.25 in June, and $75.30 in May, but still down 8 percent from a year earlier.

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