WATERTOWN — Jefferson County hotels registered a drop in occupancy in December, as two other key indicators of hotel-business performance were mixed in the same month. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populous county declined 7.4 percent to 33.5 percent in the final month of […]
WATERTOWN — Jefferson County hotels registered a drop in occupancy in December, as two other key indicators of hotel-business performance were mixed in the same month.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populous county declined 7.4 percent to 33.5 percent in the final month of 2024, compared to December 2023, according to STR, a Tennessee–based hotel market data and analytics company. For all of 2024, hotel occupancy was up 2.2 percent to 52.9 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, fell 5.3 percent in Jefferson County to $35.08 in December, compared to the year-ago month. For the full year, RevPar increased 6.9 percent to $64.06.
The average daily rate (ADR), which represents the average rental rate for a sold room, rose 2.3 percent to $104.58 in December from the same month in 2023, per STR. For the entire year, ADR increased 4.6 percent to $121.13 in the county.
