CICERO — G.A. Braun of Cicero, a supplier in the North American laundry-equipment market, has a new owner. Jensen North America, a subsidiary of the Jensen-Group, acquired G.A. Braun. The deal closed on Dec. 1, J.B. Werner, former CEO of G.A. Braun, told CNYBJ in a Dec. 9 email. G.A. Braun is located at 79 […]
CICERO — G.A. Braun of Cicero, a supplier in the North American laundry-equipment market, has a new owner.
Jensen North America, a subsidiary of the Jensen-Group, acquired G.A. Braun. The deal closed on Dec. 1, J.B. Werner, former CEO of G.A. Braun, told CNYBJ in a Dec. 9 email.
G.A. Braun is located at 79 General Irwin Blvd., off East Taft Road, in the town of Cicero. Jensen-Group is headquartered in Wetteren, Belgium. Neither company released financial details of the acquisition agreement.
With the acquisition, Jensen-Group expands its manufacturing footprint, product portfolio, and service network across North America. The firm calls it a “significant milestone” in its growth strategy.
In the transaction, Jensen acquired Braun’s production facility, and both brands will continue to co-exist. It will allow both Jensen and Braun to “preserve what makes each brand unique, while joining forces to deliver even greater value, innovation, and support to customers across North America,” per the announcement on the Braun website.
The newly founded company Jensen Braun LLC acquired the assets of G.A. Braun. Under the new structure, Jensen North America will manage both Jensen Braun LLC in Cicero and Jensen USA in Panama City, Florida.
Braun employs about 230 people, including about 210 employees at its local plant, per Werner’s email to CNYBJ.
“After many successful years in the laundry industry, I am proud to see Braun become part of the JENSEN team,” Werner, the former G.A. Braun top executive, said in the acquisition announcement. “We share the same values: customer focus, reliability, and a passion for building long-term partnerships. I am confident that our employees and customers are in very good hands and will benefit from the global strength and expertise of the JENSEN-GROUP.”
Werner is now working as a consultant to the new organization, Jensen-Braun, LLC, he told CNYBJ.
