Up to 21 percent of a financial institution’s consumer accounts in a portfolio may also be small-business owners or principals, according to a recent data analysis by credit report and financial data provider Equifax, Inc.
“This finding is important because it represents a valuable opportunity for financial institutions to generate new revenue and wallet share of existing customers who may be wearing two hats — that of a consumer and a small business owner,” Dennis Behrman, assistant vice president of product innovation for Equifax Commercial Solutions, said in a news release.
Equifax presented the findings as part of a webinar entitled, “Increasing the Value of Your Data Across the B2B Sales & Marketing Ecosystem.” A replay of the webinar can be viewed at www.equifax.com/webinarEvents/marketing/commercial/EFX-SD_Increasing_Value_Webinar_101812.wmv.
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Headquartered in Atlanta, Equifax (NYSE: EFX) says it organizes and assimilates data on more than 500 million consumers and 81 million businesses worldwide.
