PITTSFORD, N.Y. — Its name will remain the same, but a Pittsford–based provider of customized promotional, print, and fulfillment services that has Syracuse and Utica offices is now under new ownership. Grossman Marketing Group of Woburn, Massachusetts, says it has acquired Cooley Group, per a late July company announcement. It didn’t include any financial terms […]
PITTSFORD, N.Y. — Its name will remain the same, but a Pittsford–based provider of customized promotional, print, and fulfillment services that has Syracuse and Utica offices is now under new ownership.
Grossman Marketing Group of Woburn, Massachusetts, says it has acquired Cooley Group, per a late July company announcement. It didn’t include any financial terms of the acquisition deal.
Founded in 1910 by Maxwell B. Grossman, Grossman Marketing Group is a fourth-generation, family-owned company specializing in branded merchandise, print, and marketing solutions. Founded in 1945, Cooley Group is provider of promotional products, print and fulfillment dating back more than 75 years, per the Grossman announcement.
Cooley Group will continue to operate under its name as a division of Grossman Marketing Group, with offices in Rochester, Syracuse, Utica, Albany, and the Hudson Valley, and its full team staying in place.
Together, Cooley and Grossman “strengthen their position as a local, service-oriented company with the capabilities and reach to deliver branded solutions for clients across the country and around the world,” per the announcement.
“We’re thrilled to welcome Cooley Group to the Grossman family,” David Grossman, co-president of Grossman Marketing Group, said. “Both companies share the belief that the greatest asset we have is the people who walk through our doors every day. This shared commitment to our teams, our clients, our communities, and sustainability is exactly why this partnership makes sense.”
Grossman went on to say that clients of Cooley Group will benefit from an expanded range of creative services, branded merchandise, warehousing, fulfillment, and technology products. They include SwagCycle, Grossman Marketing Group’s program for “responsibly managing the lifecycle” of branded merchandise.
To date, SwagCycle has facilitated more than $11 million in charitable donations and kept millions of products out of landfills by giving branded items a “second life through reuse, recycling, or donation.”
Grossman Marketing Group’s clients include the Boston Bruins, Athenahealth, and Cognizant, according to its website.
“For 80 years, Cooley Group has helped clients showcase their brands while staying true to our local roots,” Phil Yawman, president of Cooley Group, said in the announcement. “To keep growing amid changing client needs, we knew we needed access to more resources like Grossman’s award-winning technology, robust e-commerce capabilities, global logistics infrastructure, and proven sustainability leadership. Joining forces with Grossman ensures our people, culture, and clients remain at the center of everything we do.”
