CICERO, N.Y. — Syracuse Label & Surround Printing and sister companies Macaran Printed Products and W.N. Van Alstine & Sons have rebranded under a new group name and corporate identity.
The company unveiled the NextGen Label Group name and logo during a recent companywide meeting. The new brand combines the three operating units under one identity and “better reflects the organization’s commitment to its employee owners and the customer communities they serve. At the same time, it delivers on the promise to protect the rich corporate legacies that were brought together during the merger,” per its announcement.
Syracuse Label & Surround Printing, which is based in the town of Cicero, merged its operations with the two Capital Region firms last June. W.N. Van Alstine & Sons also has an office in DeWitt, per its website.
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“We are excited to begin this new chapter together as NextGen Label Group.” Tom Sargent, company president, said in a news release. “Moving forward with a unified group name, while maintaining the visual identities of each business unit, is in direct alignment to the commitment we’ve made to our employee owners, and the proud legacies and brand equity established at those locations.”
Besides Sargent, Kathy Alaimo, president of Syracuse Label & Surround Printing, and Nick Van Alstine, CEO of Macaran, are leading the new business, operating as co-CEOs.
Moving forward, the company says its customers will not see any changes to the day-to-day operations of the organization. All sales, service, accounting procedures, and contacts will “remain intact.”
The brand names of Syracuse Label, Macaran, and Van Alstine will continue to be used in the market. The new NextGen Label Group name and logo will be rolled out on different platforms and communications throughout the remainder of 2023, the company said.
