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Herkimer College names assistant directors in HR and marketing

HERKIMER — Herkimer College recently announced the appointments of Mary Brewer as assistant director of human resources and Laura Simonelli as assistant director of marketing and communications. Brewer, of Utica, is a skilled professional with experience in management, including operations and team leadership, according to a Herkimer College release. She gained experience through her career

Jordan Buning

VIEWPOINT: ROI Begins With Creativity

Maintaining creative independence in a world of marketing shortcuts The best digital marketers can never have too much information. The ability to harness the quantitative insights relevant to any campaign, and use them to create actionable strategies, is essential to every successful marketing enterprise in 2024. At the same time, it’s easy to get lost

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Herkimer College adds competitive analytics degree program

HERKIMER, N.Y. — Herkimer College announced it will add a new associate degree in competitive analytics next fall and is now accepting admission applications for the program. The program is designed to teach the skills necessary to analyze company data to achieve competitive advantage with coursework covering the breadth of business operations, the role and

Binghamton University names Koffman Incubator leader to oversee entrepreneurship efforts

VESTAL, N.Y. — Binghamton University says the woman who leads the Koffman Southern Tier Incubator now has additional duties. The school has named Bandhana Katoch as interim assistant VP for entrepreneurship and innovation partnerships (EIP). Katoch, who joined the university in 2023 as executive director of the Koffman Southern Tier Incubator, will continue to oversee

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