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Banks & Credit Unions

Steve Johnson

VIEWPOINT: Testimonials are a Winning Marketing Strategy for Financial Institutions

In an increasingly competitive financial sector, banks and credit unions are constantly seeking out best practices to build trust, grow “share of wallet,” and attract new customers. One effective and often underutilized tool in their marketing arsenal is the testimonial. Leveraging customer testimonials can significantly enhance credibility, foster trust, and differentiate financial institutions in a

Community Bank names head of retail banking

DeWITT, N.Y. — Community Bank, N.A. has appointed Melissa Bollman head of retail banking. She is responsible for the oversight of the retail banking network and will lead the retail strategy and sales teams to develop strategic initiatives, the bank announced. With 26 years of experience in financial services, Bollman joins Community Bank from M&T

Berkshire Bank names business banking team leader

ALBANY, N.Y. — Berkshire Bank announced it has promoted Shane Rauh to senior VP, business banking team leader, where he will lead the bank’s sales team for business banking in New York, Vermont, and Berkshire County in Massachusetts. Rauh has more than 20 years of experience in the financial-services industry with special emphasis on business

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Pathfinder Bank Oswego

Pathfinder Bancorp sells insurance subsidiary to Hudson Valley company

OSWEGO, N.Y. — Pathfinder Bancorp, Inc. (NASDAQ: PBHC) says it has sold the assets of its subsidiary FitzGibbons Agency LLC, to Marshall + Sterling Enterprises, Inc., an insurance broker headquartered in Poughkeepsie. Through its subsidiary, Pathfinder Risk Management Company, Inc., Pathfinder owns a 51 percent interest in the Oswego–based FitzGibbons Agency, a third-generation independent insurance

RT Federal Credit Union

RT Federal Credit Union breaks ground on Lyons Falls branch

LYONS FALLS — Rome–based RT Federal Credit Union recently broke ground on a new branch in Lyons Falls, which is located in Lewis County. “This new branch represents our continued investment in Lyons Falls and the surrounding areas,” Board Treasurer Tracy Worden said in a news release. “We are excited to expand our footprint and

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