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VIEWPOINT: Taking an AI approach to digital marketing
The rise of AI-generated copywriting and video scripts has been rapid and, in some corners, difficult to keep up with. Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, […]
VIEWPOINT: Ask Rusty: Should my Husband File and then Suspend His SS Benefits?
Dear Rusty: My financial advisor recently used a computer program that told my husband to take his Social Security (SS) at age 68, then suspend it after a few months. What I understood was if my husband started and then stopped taking distributions, he would earn delayed retirement credits (DRCs) and thus get more at
VIEWPOINT: Reinventing Downtown Syracuse
Downtown Syracuse is experiencing a transformation. Over the past few years, I have observed our city reinvent its landscape into a vibrant community filled with remarkable places for exploration and attractive real estate for residency. Our goal is to develop a flourishing downtown area that is diverse and welcoming to all. The revitalization of downtown
VIEWPOINT: Revitalizing Syracuse: A Bold Vision for a Bright Future
Growing up in Syracuse, I have seen this city go through peaks and valleys. I remember the days when people would talk about Syracuse like it was a place stuck in time, clinging to its industrial past without much to look forward to. But I also remember the resilience of the people here — the
VIEWPOINT: Strategies to help N.Y employers improve employees’ mental health
A recent survey [from the American psychological Association] revealed that 90 percent of Americans believe the U.S. is in the midst of a mental-health crisis, and one-third of Americans reported they found it difficult to access help. In New York state, 15.4 percent adults experience frequent mental distress, according to the 2023 America’s Health Rankings
HISTORY OF OHA: The History of Henry Loftie – A Man of Many Talents
Henry Loftie was born in Auburn, on Feb. 28, 1839, and moved with his family to Syracuse in 1855. That year, Henry’s father, William, opened a hair-goods business in Syracuse, which he operated until his death in 1875. Henry became a clerk and later a partner in his father’s business, known as William E. Loftie
VIEWPOINT: 5 Themes from the 2024 Best Places to Work Employee Engagement Survey Results
For the past 12 years, RMS has partnered with The Central New York Business Journal to conduct the CNY Best Places to Work competition (see winners’ profiles in the special section in this issue). This year was one of the most competitive years ever. We had a record number of submissions, which resulted in high
VIEWPOINT: Why IT Due Diligence Should Be a Part of All M&A Transactions
In-depth assessments of organizational health are a common part of merger and acquisition (M&A) transactions, but despite its critical nature, IT due diligence is all too often overlooked. During the due-diligence process, it’s critical to take a 360-degree approach, including a thorough assessment of information technology and cybersecurity, to avoid the consequences of a data
Ask Rusty: For Advice on When to Claim Social Security
Dear Rusty: I could use some advice on whether or not I should start collecting my Social Security benefits now. I am 67 years and three months old, and plan to continue working for at least for the next year or two. Signed: Seeking Answers Dear Seeking Answers: Deciding when to claim Social Security is,
VIEWPOINT: N.Y. Enacts Statewide “Freelance Isn’t Free” Legislation
On Nov. 22, 2023, Gov. Kathy Hochul signed into law the “Freelance Isn’t Free Act,” which was amended on March 1, 2024. The Act is codified in Article 44-A of the New York General Business Law. Article 44-A of the General Business Law creates several protections for freelance workers retained as independent contractors. The Freelance
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