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NO NONSENSE MARKETING: What do customers expect from salespeople?
The game has changed We all know what we expect from customers — or at least we think we do. We want them to give us their attention, give us a fair hearing, and be open to our recommendations, and pay what they owe us. Some customers live up to this standard and some don’t make the […]
VIEWPOINT: An Economic Outlook for 2021
This past year was an interesting one, to say the least. Although some may prefer to use other adjectives to describe 2020. COVID-19 provided a vast disruption of economic activity, with U.S. GDP declining 31.7 percent in the second quarter. However, the U.S. economy demonstrated remarkable resiliency and rebounded 32.7 percent in the third quarter. While the
VIEWPOINT: Rundown of Updated PPP Forgiveness Application Forms
Covers both first and second-draw loans The U.S. Small Business Administration (SBA) recently updated all versions of the PPP Loan Forgiveness Applications to reflect changes in the recent legislation. Borrowers who have yet to apply for forgiveness on their first-draw PPP loan should use these updated forms and consult with their lender. Some lenders are utilizing
VIEWPOINT: How Younger Workers Can Mentor Older Ones & Move Companies Forward
Mentoring usually refers to a manager, executive, or expert ienced employee guiding a younger person in the workplace, helping them acquire knowledge and new skills that foster professional growth. But with the expanding role of technology in today’s rapidly evolving business climate, a role reversal sometimes takes place — reverse mentorship. That is, older employees are paired with
VIEWPOINT: How Health Care Can Embrace a Digital Transformation
It desperately needs one The health-care industry would be better equipped to meet its many challenges if it were more willing to embrace a digital transformation it so desperately needs. Health-care systems can no longer afford to allow their operational components to be only “good enough” or to be constrained by the mindsets and habits of the past.
VIEWPOINT: Businesses were unwilling to change but now they can see 20/20 in 2021
Many business leaders say that change is a good thing, until it is hoisted upon them and they must decide to change or die. I’m a little tired of hearing the term “new normal,” but the economy, the way we do business, and the way we will do life have changed forever; therefore, it might be time
VIEWPOINT: 5 Ways Small Businesses Can Grow in 2021 After Emerging From Disruption
The pandemic made 2020 a difficult year for many small businesses, as many closed permanently. But other small companies had success despite the surge in outbreaks and are hoping to build on those achievements in 2021. How can they keep their momentum going, and what can other businesses learn from their struggles to navigate the challenges of
VIEWPOINT: Taking Care of Yourself & Seeking Care Safely During COVID-19
As COVID-19 cases continue to be elevated around the country, people may be considering skipping visits to the doctor to reduce risk of exposure to the virus. But the decision to delay preventive screenings like mammograms and colonoscopies, along with annual wellness visits, could have serious health consequences, particularly for older adults. According to the Centers for
CEO FOCUS: NUAIR welcomes new leadership; GENIUS NY applications open
Like so many of you, we begin this year looking forward to the new opportunities on the horizon. The chance for a fresh start, and a hope to move toward greater stability and reignite the momentum that fueled our pre-pandemic progress. Announcements made [recently] highlight how our region’s groundwork to lead in the unmanned-systems industry, initiated years
VIEWPOINT: 8 Common Mistakes Owners Make in Selling their Businesses
All business owners think about selling their business at one time or another. However, for the ones who decide to go forward and sell, there are certain points that need to be addressed if they want to have a successful transaction and get the most money for their business. After selling more than 800 businesses, I decided
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