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Business Mentors

VIEWPOINT: Strategy Without a Soul: When Marketing Leads Without Brand Strategy

You’re launching campaigns, hitting deadlines, and filling the pipeline. On paper, things look great. But something’s off. Internal-messaging debates keep resurfacing. Campaigns feel shallow and reactive instead of resonant and on-point. Ask people what the brand stands for, and you get different answers from each. These are classic signs your marketing is outpacing your brand […]

Paula Valencia

VIEWPOINT: From Startup to Long-Term Success: How SBA Loans Can Help Businesses Grow

The journey to becoming a small-business owner is challenging yet rewarding. Each stage of this endeavor has opportunities and obstacles — from planning and development to launch and expansion. Fortunately, there are valuable resources available to support and empower entrepreneurs along the way. When you’re ready to scale your business, a loan with support from

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Mark O'Donnell

VIEWPOINT: The Success Engine: Strategic Planning and Goal Alignment

Strategic planning, when coupled with goal alignment, is the engine that drives organizations to successfully achieve their goals. Whether your strategic goals include organic growth through capturing more market share, acquisitions, expanding into new markets, adapting to changing market demands, expanding facilities, or succession planning (or some combination of these and others), creating alignment from

John C. Williams

VIEWPOINT: Prepare for the Unexpected

A key lesson of the past 20 years is to expect the unexpected. Over that period, we’ve faced the global financial crisis, the euro crisis, the long period of zero or even negative interest rates, the COVID-19 pandemic, Russia’s war on Ukraine, and most recently, seismic shifts in the global trade and geopolitical environment. Unpredictable

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