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VIEWPOINT: Five B2B Marketing Trends for 2024
This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been “fasten your seatbelts, folks, we’re going to be in for a bumpy ride.” Your view now might be blue skies ahead, or you know there’s going to be some turbulence, but it’s time to […]
VIEWPOINT: NLRB Issues Final Rule Expanding Joint Employer Status
On Oct. 27, 2023, the National Labor Relations Board (NLRB) issued a final rule that vastly expands the definition of joint employment under the National Labor Relations Act (NLRA). This new rule rescinds and replaces the 2020 focus on “direct and immediate control” with a less-demanding standard intended to expressly ground the joint-employer rule in
VIEWPOINT: Public-Private Partnerships Needed to Reboot Tech Valley
Today, we in New York state find ourselves at a pivotal moment. In the latest push to transform New York’s Tech Valley into a booming technology and semiconductor hub, a New York–based consortium was recently one of the first awardees of the federal CHIPS & Science Act. To make the most of this funding, community
Ask Rusty: When Should I Retire and Claim My Social Security Benefits?
Dear Rusty: I am 64 years old and having difficulty working due to my arthritis, but I can continue part time as a podiatrist. I do not know the best way to determine when to retire. What is the formula or a way to determine which is a better choice? Signed: Undecided Dear Undecided: There
Fulton native serves aboard guided- missile destroyer in the Red Sea
Petty Officer 3rd Class Cole Sweeney, a native of Fulton, serves aboard the USS Carney Navy destroyer, currently deployed to the U.S. 5th Fleet area of operations. Sweeney serves as a quartermaster and was aboard the ship Oct. 19, when the crew of the Carney shot down multiple land attack cruise missiles and unmanned aerial
VIEWPOINT: Automated Lead Nurturing
An essential tool in today’s marketing toolkit The majority of high-quality leads received through a company’s website never receive a response. Among the leads that do get a response, 78 percent take more than an hour to respond to. Research suggests we will lose a customers’ attention unless they receive a response in five minutes
VIEWPOINT: What Private-Equity-Backed Firms Need in a Marketing Leader
Companies backed by private equity need to compress time. They can’t wait for a green marketing leader to meander, nor can they rely on marketing leaders who deal in abstractions and are afraid to lean into quantitative targets. Private-equity-backed companies need marketing leaders who bring three capabilities and experiences to the table: 1) a track
Ask Rusty: Why is my Age 70 Benefit not Higher than my January Amount?
Dear Rusty: I plan to retire in 2025 (the year I turn 70). Given that I’m still working, I’m delaying my Social Security until that year. I noticed on my Social Security statement that my payment in January 2025 will not be much different than my age 70 amount in October 2025. If that is
VIEWPOINT: Estate Planning Never Stops
While estate planning is crucial for promoting financial and generational wellness, the majority of American adults don’t have estate-planning documents — like wills, trusts, or health-care directives — in place. It’s common for many of us to avoid this process for a whole host of reasons, including procrastination, the misconception that it is strictly for
Ask Rusty: I’m 64. When Should I Claim My Social Security?
Dear Rusty: I am 64 years old and still working full time. My question is: when should I start receiving my Social Security? I would like to start it in January 2024 and go part time at work, but would I be losing much Social Security by not waiting until full retirement age? Signed: Trying
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