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VIEWPOINT: Marketing Metrics Gaining in Popularity
The landscape of marketing metrics is constantly evolving. As we gain new ways of harvesting more granular and more-accurate data points, it’s critical for marketers to understand which metrics are gaining in popularity and why. Here is a quick roundup of which traditional automated marketing metrics are still worth keeping an eye on, and which […]
VIEWPOINT: 5 Ways a Community Bank Can Lend a Hand to a Small Business
As one of the largest investments people can make in their financial lifetime, operating a small business can be equal parts exhilarating and daunting. Fortunately, there are resources available to help small-business owners navigate the process of securing financial support. In fact, once you start looking for these resources, you’ll find that they are almost
VIEWPOINT: New CDC COVID Guidance Impact on New York State Paid Leave
On March 1, 2024, the Centers for Disease Control and Prevention (CDC) issued updated guidance related to COVID-19 prevention and treatment. Prior to [that date], the CDC recommended that individuals who test positive for COVID-19 should isolate for a minimum of five days following a positive test and also follow a period of post-isolation precautions.
Ask Rusty: Can One Work While Collecting SS Disability?
Dear Rusty: If a person is collecting Social Security (SS) disability benefits, can he, at any point, work at all? If he can, what is the maximum he can earn and still keep the disability benefit? I am asking because my husband is still young, but his injuries will not allow him to go back
Ask Rusty: If My Wife Claims Now, Will It Hurt My SS Amount?
Dear Rusty: I am 69 years old, and my wife turned 70 recently. I am still working full time. My wife is not working, but she received a letter from the Social Security Administration (SSA), saying she should take her Social Security (SS) benefits as soon as possible. My question is: since my wife has
Ask Rusty: Are SS Spousal Benefits Always a Factor?
Dear Rusty: Both my wife and I have worked our entire lives. When we retire, will we both be entitled to a full benefit amount each, or will there always be a spousal factor in there? Also, how are those benefits calculated — based on your highest salaries throughout your career, or your ending salaries
VIEWPOINT: Social listening and essential response
How to use social media to your brand’s advantage Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. However, it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding to customers when they are
VIEWPOINT: Snow Removal & Insurance Issues for N.Y. Business Owners
Winter in New York state brings picturesque snowscapes and the joy of seasonal festivities. However, for business owners, it also ushers in unique challenges that demand careful attention. Snow accumulation is not just an inconvenience; it can have far-reaching implications on safety and financial stability. In this comprehensive guide, we will explore the essential aspects
VIEWPOINT: Legal Eagles: The Story of Hancock Estabrook, LLP
Hancock, who was born on May 30, 1847, was raised in the town of Granby in Oswego County. Educated first at the Falley Seminary in Fulton, he graduated from Wesleyan University, then received his law degree from Columbia Law School in 1873. After his admission to the bar, Hancock moved to Syracuse and established his
VIEWPOINT: Kilian Manufacturing builds a lasting legacy in bearings
The founder of Kilian Manufacturing Corporation, Frederick K. Kilian, emigrated from his native Germany in 1907, when he was only 14 years old. After settling in Watertown, he moved to Auburn, where he met and married his wife, Mary. They stayed in Auburn for several years before eventually settling in Syracuse around the close of
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