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VIEWPOINT: Why CNY Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations” (PR), what — and who — do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization […]
VIEWPOINT: Evaluating & Optimizing Credit-Card Processing Costs
The hectic pace of life for today’s CEOs and entrepreneurs often finds them consumed with putting out the fires of daily operations. Consequently, the attention to credit-card transactions and the corresponding costs are not being properly addressed. The use of credit cards as the preferred form of payment continues to rise with more and more
VIEWPOINT: Talent strategies in the face of a worker shortage
The “Silver Tsunami” is hitting its peak as 4.1 million Americans will turn 65 each year between 2024 and 2027, according to a report by the Alliance for Lifetime Income. Granted, a portion of those 16 million Baby Boomers will remain in the workforce after age 65, but organizations are bracing for a significant talent
Ask Rusty: About Medicare’s Dreaded IRMAA Provision
Dear Rusty: My wife is on Medicare and receiving Social Security benefits each month. We built a house and used money from our investments to pay for it. We knew we would pay taxes on that withdrawal, but my wife received a letter from the Social Security Administration (SSA) saying that because the money we
VIEWPOINT: Marketing Metrics Gaining in Popularity
The landscape of marketing metrics is constantly evolving. As we gain new ways of harvesting more granular and more-accurate data points, it’s critical for marketers to understand which metrics are gaining in popularity and why. Here is a quick roundup of which traditional automated marketing metrics are still worth keeping an eye on, and which
VIEWPOINT: 5 Ways a Community Bank Can Lend a Hand to a Small Business
As one of the largest investments people can make in their financial lifetime, operating a small business can be equal parts exhilarating and daunting. Fortunately, there are resources available to help small-business owners navigate the process of securing financial support. In fact, once you start looking for these resources, you’ll find that they are almost
VIEWPOINT: New CDC COVID Guidance Impact on New York State Paid Leave
On March 1, 2024, the Centers for Disease Control and Prevention (CDC) issued updated guidance related to COVID-19 prevention and treatment. Prior to [that date], the CDC recommended that individuals who test positive for COVID-19 should isolate for a minimum of five days following a positive test and also follow a period of post-isolation precautions.
Ask Rusty: Can One Work While Collecting SS Disability?
Dear Rusty: If a person is collecting Social Security (SS) disability benefits, can he, at any point, work at all? If he can, what is the maximum he can earn and still keep the disability benefit? I am asking because my husband is still young, but his injuries will not allow him to go back
Ask Rusty: If My Wife Claims Now, Will It Hurt My SS Amount?
Dear Rusty: I am 69 years old, and my wife turned 70 recently. I am still working full time. My wife is not working, but she received a letter from the Social Security Administration (SSA), saying she should take her Social Security (SS) benefits as soon as possible. My question is: since my wife has
Ask Rusty: Are SS Spousal Benefits Always a Factor?
Dear Rusty: Both my wife and I have worked our entire lives. When we retire, will we both be entitled to a full benefit amount each, or will there always be a spousal factor in there? Also, how are those benefits calculated — based on your highest salaries throughout your career, or your ending salaries
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