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Business Mentors

VIEWPOINT: Marketing Metrics Gaining in Popularity

The landscape of marketing metrics is constantly evolving. As we gain new ways of harvesting more granular and more-accurate data points, it’s critical for marketers to understand which metrics are gaining in popularity and why.  Here is a quick roundup of which traditional automated marketing metrics are still worth keeping an eye on, and which

VIEWPOINT: 5 Ways a Community Bank Can Lend a Hand to a Small Business

As one of the largest investments people can make in their financial lifetime, operating a small business can be equal parts exhilarating and daunting. Fortunately, there are resources available to help small-business owners navigate the process of securing financial support.  In fact, once you start looking for these resources, you’ll find that they are almost

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Steve Crobar

VIEWPOINT: Snow Removal & Insurance Issues for N.Y. Business Owners

Winter in New York state brings picturesque snowscapes and the joy of seasonal festivities. However, for business owners, it also ushers in unique challenges that demand careful attention. Snow accumulation is not just an inconvenience; it can have far-reaching implications on safety and financial stability.  In this comprehensive guide, we will explore the essential aspects

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