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Business Mentors

VIEWPOINT: USDOL Announces Final Rule to Boost Salary Level to Qualify for White-Collar Exemptions

On April 23, 2024, the U.S. Department of Labor (USDOL) announced its final rule to increase the minimum weekly salary to qualify for the Fair Labor Standards Act white-collar exemptions. The final rule [was] published in the Federal Register on April 26, and will become effective on July 1. Under the final rule, the minimum […]

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VIEWPOINT: Marketing is not a foreign language

The main challenge facing marketers in 2024 might not be a new one. The idea of marketing as a standalone department is crystallized in popular culture. Think of the AMC drama “Mad Men” — the story of an insular advertising agency with its own language, uncompromising internal politics, and ambitions disconnected from those of its

VIEWPOINT: Administrative Support: Unsung Heroes of a Profitable Business

Administrative support in business is like the backstage crew of a Broadway play. It performs the tasks necessary to make sure the show goes on successfully. In the same way, managing schedules, handling paperwork, and coordinating resources, administrative tasks form the backbone of organizational efficiency. A skilled administrative department streamlines processes, reducing bottlenecks and minimizing

VIEWPOINT: Why CNY Needs More Professional Communicators

Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations” (PR), what — and who — do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization

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