Get our email updates

Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.

Advertisement
Advertisement

Business Mentors

VIEWPOINT: Marketing is not a foreign language

The main challenge facing marketers in 2024 might not be a new one. The idea of marketing as a standalone department is crystallized in popular culture. Think of the AMC drama “Mad Men” — the story of an insular advertising agency with its own language, uncompromising internal politics, and ambitions disconnected from those of its

Advertisement

VIEWPOINT: Administrative Support: Unsung Heroes of a Profitable Business

Administrative support in business is like the backstage crew of a Broadway play. It performs the tasks necessary to make sure the show goes on successfully. In the same way, managing schedules, handling paperwork, and coordinating resources, administrative tasks form the backbone of organizational efficiency. A skilled administrative department streamlines processes, reducing bottlenecks and minimizing

VIEWPOINT: Why CNY Needs More Professional Communicators

Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations” (PR), what — and who — do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization

Get our email updates

Stay up-to-date on the companies, people and issues that impact businesses in Syracuse, Central New York and beyond.