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What Do Your Marketing Tools Say About You?
Reading a question and answer article about proper distribution of business cards made me pause to think about my own. Are my business cards good representatives of me and what I do? This led me to examine other marketing tools — asking is it enough just to get our names out there or is more […]
Deciphering the emerging health-care acronyms
“A mentor is someone who allows you to see the hope inside yourself.” – Oprah Winfrey It’s important to speak in a language that your audience understands. As many of you know, accountants are not necessarily known for clarity in speaking the language of finance and accounting. Unexplained acronyms are used all too frequently including
Seven Tips for Hiring “A Players” for your Business
Your business does not run itself. The quality of your organization depends on the quality of your team — a motivated, energized staff is the key to companywide success. You want “A Players,” those colleagues who contribute disproportionately to the advancement and profitability of the organization. In the same way that the Pareto Principle states
Central New York is a great test market
Several years ago, Coca-Cola introduced a product called C2 which contained half the calories and carbohydrates of regular Coke. It created C2 specifically for men who did not like the image or flavor of Diet Coke, but did not want to consume all the calories and carbohydrates in regular Coke. After spending nearly $50 million
The Rewards of Employing Individuals With Disabilities
Far and away the best prize that life has to offer is the chance to work hard at work worth doing. — Theodore Roosevelt “You do realize that each of us has some form of disability or flaw? No one is perfect.” I responded with my standard quote, “It’s just that certain disabilities are more
One of the most vexing topics in financial-statement work is defining materiality. I often liken it to “what is important,” “what do the owners or lenders focus on,” “what matters to the board,” and sometimes even “what you wouldn’t want to see as a newspaper headline.” Any one of these seems to make more sense
Communicating Through Mergers & Acquisitions
Mergers and acquisitions: they aren’t just multi-billion dollar transactions for the top Fortune 100 companies. Many mid- and smaller-sized businesses are pursuing strategic opportunities to join forces with similar or complementary organizations. It might be something your organization is considering. If so, you have no doubt retained financial advisors, attorneys, accountants, and business consultants. You
SBA awards SU $3M grant to fund entrepreneurship training for veterans
The U.S. Small Business Administration (SBA) today announced that it has awarded a $3 million grant to Syracuse University’s Institute for Veterans and Military Families
How the Little Guys Can Win In Today’s David-and-Goliath Business World
Before the Internet, small companies didn’t stand a chance against the Goliaths. That’s because no war can be won without intelligence and, before the digital era, collecting actionable data and information about one’s competitors, market, and customers cost a lot more than most small businesses — the Davids — could afford. But today, the Davids
Mark Twain said, “What is the difference between a taxidermist and a tax collector? The taxidermist takes only your skin“ and Barry Goldwater reflected, “The income tax created more criminals than any other single act of government.“ Einstein and Churchill had their own lowly views on the topic. While we may chuckle and agree with
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