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Business Mentors

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Jordan Buning

VIEWPOINT: Integrated vs. Specialized Agencies

Navigating the two approaches to marketing Media consumption has undergone a massive shift in terms of which content (news, advertising, entertainment) is consumed on which platforms (television, social media, websites). Numerous means exist for reaching a targeted audience. Against this backdrop, marketers must remain vigilant about how to optimize their messaging for specific audiences across a

Andrea Ness

VIEWPOINT: 10 reasons to fit social media into your multi-platform selling strategy

Social-media platforms can be a daunting frontier for brands who are unfamiliar with how to leverage various platforms for brand awareness, customer education, and activation. Although platforms rise and fall in popularity, and their back-end tools often evolve, social-media marketing still holds the potential to meet a variety of objectives to marketers who can master

VIEWPOINT: Employment of Out-of-State Telecommuters by Manufacturers in New York State

For manufacturers located in New York State, the employment of out-of-state telecommuters can greatly expand the available talent pool. That said, there are a number of issues that need to be addressed when considering this type of employment arrangement. Registration as both an in-state and out-of-state employer Generally, wages paid by a New York employer

VIEWPOINT: Emphasizing the “success” in succession planning

A succession plan will help ensure your business continues after you move on You have spent your career building a successful business. You’ve managed a shifting economy, market changes, technological innovations, changing workforce needs, and other challenges. Now, you’re thinking about the next phase of your business lifespan and your next personal steps. How do

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