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Business Mentors

VIEWPOINT: The Southern Tier Can’t Afford to Fall Behind on Economic Growth

The Southern Tier has long been a region of opportunity. Growing up in Binghamton, I witnessed firsthand how thriving industries provided for families and sustained vibrant communities. But over the past few decades, we have watched prosperity slip away. The Southern Tier once thrived on manufacturing that provided stable, middle-class jobs. But as companies moved […]

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Jordan Buning

VIEWPOINT: Integrated vs. Specialized Agencies

Navigating the two approaches to marketing Media consumption has undergone a massive shift in terms of which content (news, advertising, entertainment) is consumed on which platforms (television, social media, websites). Numerous means exist for reaching a targeted audience. Against this backdrop, marketers must remain vigilant about how to optimize their messaging for specific audiences across a

Andrea Ness

VIEWPOINT: 10 reasons to fit social media into your multi-platform selling strategy

Social-media platforms can be a daunting frontier for brands who are unfamiliar with how to leverage various platforms for brand awareness, customer education, and activation. Although platforms rise and fall in popularity, and their back-end tools often evolve, social-media marketing still holds the potential to meet a variety of objectives to marketers who can master

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