Business Mentors

True Community Relations — “Creating a Lovemark”

People get a certain feeling when they think about brands like Disney or Wegmans (Note: neither is a client of ours). That emotion is built proactively, consistently, and very intentionally by these c Read More

Employer Mandate Hits in 2015: Make Sure Your Business is Ready

If you were like most business decision-makers in the winter and spring of 2013, you were frantically trying to prepare for the implementation of the Affordable Care Act’s (ACA) employer-mandate provi Read More

Small Business Tip: Communication is a Priority

Communication: The exchange of ideas, messages, or information by speech, signals, or writing. Or, a system for sending and receiving messages, as through telecommunications. How are you getting mess Read More

How to manage a financial windfall

People come into money in various ways, from happy winnings to uncomfortable settlements. Regardless, whether your windfall comes from a legal settlement, insurance claim, inheritance, or lottery priz Read More

The Wealth of Nations is Their Freedom

In 1776, Adam Smith in, “The Wealth of Nations,” theorized that “When institutions protect the liberty of individuals, greater prosperity results for all.” Institutions are significant national practi Read More

What Do Your Marketing Tools Say About You?

Reading a question and answer article about proper distribution of business cards made me pause to think about my own. Are my business cards good representatives of me and what I do? This led me to ex Read More

Deciphering the emerging health-care acronyms

“A mentor is someone who allows you to see the hope inside yourself.” – Oprah Winfrey It’s important to speak in a language that your audience understands. As many of you know, accountants are not ne Read More

Central New York is a great test market

Several years ago, Coca-Cola introduced a product called C2 which contained half the calories and carbohydrates of regular Coke. It created C2 specifically for men who did not like the image or flavor Read More

The Rewards of Employing Individuals With Disabilities

Far and away the best prize that life has to offer is the chance to work hard at work worth doing. — Theodore Roosevelt “You do realize that each of us has some form of disability or flaw? No one is Read More