BINGHAMTON, N.Y. — Broome County hotels registered a slight rise in overnight guests in July, as two other benchmarks of business performance increased significantly more in the month. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county edged up 1.8 percent to 75.4 percent in the seventh month of 2025, […]
BINGHAMTON, N.Y. — Broome County hotels registered a slight rise in overnight guests in July, as two other benchmarks of business performance increased significantly more in the month.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county edged up 1.8 percent to 75.4 percent in the seventh month of 2025, compared to July 2024, according to a report from STR, a Tennessee–based hotel market data and analytics company. Year to date through July, occupancy was down 1.6 percent to 59 percent.
Revenue per available room (RevPar), an industry gauge that measures how much money hotels are bringing in per available room, jumped 8.9 percent to $103.78 in July versus the year-prior month. In the first seven months of this year, RevPar was higher by 4.2 percent to $73.46.
The average daily rate (ADR), which represents the average rental rate for a sold room, shot higher by 6.9 percent in Broome County to $137.59 this July, compared to the same month a year earlier. Through July 31, ADR increased 5.9 percent to $124.46.
