BINGHAMTON, N.Y. — Broome County hotels registered increases in three key indicators of business performance in March. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6.8 percent to 55.3 percent in the third month of 2025, compared to March 2024, according to a report from STR, a Tennessee–based […]
BINGHAMTON, N.Y. — Broome County hotels registered increases in three key indicators of business performance in March.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6.8 percent to 55.3 percent in the third month of 2025, compared to March 2024, according to a report from STR, a Tennessee–based hotel market data and analytics company. Year to date through March, occupancy was up 1.3 percent to 50.7 percent.
Revenue per available room (RevPar), an industry gauge that measures how much money hotels are bringing in per available room, soared 18.9 percent to $64.17 in March versus the year-prior month. In the first quarter of the year, RevPar was higher by 9.3 percent to $55.66.
The average daily rate (ADR), which represents the average rental rate for a sold room, jumped 11.3 percent in Broome County to $115.98 this March, compared to the same month a year earlier. Through the first three months of 2025, ADR gained 7.9 percent to $109.79.
