AMHERST, N.Y. — AAA Western and Central New York says it has a new director of insurance. Jen Ketchum brings 21 years of experience in both insurance sales and service to the role, which oversees all insurance operations across AAA’s regional footprint in Western and Central New York. She will manage the entire insurance team […]
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AMHERST, N.Y. — AAA Western and Central New York says it has a new director of insurance.
Jen Ketchum brings 21 years of experience in both insurance sales and service to the role, which oversees all insurance operations across AAA’s regional footprint in Western and Central New York.
She will manage the entire insurance team from AAA’s corporate headquarters in the Buffalo suburb of Amherst.
Throughout her career, Ketchum has specialized in different aspects of personal insurance, along with commercial lines, which will be her focus at AAA.
“AAA Insurance has built an exceptional culture, and my goal is to further strengthen that foundation by driving growth and alignment across our personal and commercial lines.” she said in the Nov. 10 AAA announcement. “I’m passionate about leading and empowering high-performing teams, developing strong leaders, and fostering collaboration across business units. I’m excited to work alongside the outgoing and dynamic team at AAA.”
Ketchum, who holds property and casualty and life and health licenses, has been responsible for hiring and onboarding, promoting growth in insurance, developing carrier relationships, and streamlining processes and procedures in various roles over the past two decades, AAA said.
“I enjoy collaborating with individuals to help them discover their own value and achieve career success, as well as solving problems to identify the most efficient solutions for long-term growth,” she noted.
Ketchum earned a bachelor’s degree in psychology and MBA degree from St. Bonaventure University, as well as her CPCU (short for Chartered Property Casualty Underwriter).


