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Rochester accounting firm with Ithaca office acquires another Rochester firm

ROCHESTER, N.Y. — Insero Advisors, LLC, a Rochester–based provider of accounting, tax, and advisory services, has acquired DeMott & Smith CPAs, also of Rochester, which was founded in 1988.

Insero currently employs about 150 people, with offices in Rochester and Ithaca. The deal will add 12 new employees to Insero, including two partners, per the announcement.

With this deal, Insero plans to enhance its tax compliance and advisory solutions, “expanding capacity and capabilities for clients.”

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Insero says its strategy is to partner with other like-minded public accounting, advisory and professional-services firms, adding more service lines that “empower their clients’ ultimate success.”

“Our decision to join Insero reflects our shared values, and we are confident that together we will continue to provide our clients with the highest quality of service,” said Jason DeLaurentiis, of DeMott & Smith CPAs, who is joining Insero as a partner.

Insero operates an alternative practice structure in which Insero & Co. CPAs, LLP, a licensed CPA firm, provides attest services, and Insero Advisors, provides business advisory, tax, and other non-attest services, the firm noted in its announcement.

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