ROME, N.Y. — AmeriCU Credit Union recently announced it has hired Amber Cooleen as its new senior VP of marketing. She recently spent four years serving as chief marketing officer for a credit union based in the Capital Region. Throughout her career, Cooleen has held key marketing roles across various industries, from business-to-business startups to […]
ROME, N.Y. — AmeriCU Credit Union recently announced it has hired Amber Cooleen as its new senior VP of marketing.
She recently spent four years serving as chief marketing officer for a credit union based in the Capital Region. Throughout her career, Cooleen has held key marketing roles across various industries, from business-to-business startups to global real-estate organizations.
With more than 20 years of experience, Cooleen “brings innovation, creativity, and a proven record of leadership to help support AmeriCU’s growth,” the credit union contended in its Aug. 25 announcement.
Cooleen indicated that her focus will be on strengthening the credit union’s connection with its members, reinforcing that members can count on AmeriCU.
“Our members are at the center of everything we do, and it’s critical that we connect with them in a meaningful, impactful manner,” Cooleen said in the announcement. “Our members have many choices for where they open a checking account, get a car loan, or apply for a mortgage. What sets us apart is the relationships we have with them — we aren’t just a credit union, we are a trusted financial partner.”
Cooleen holds a bachelor’s degree in English with a concentration in writing, along with a master’s degree in corporate and organizational communications from Fairleigh Dickinson University in New Jersey.
Beyond her professional accomplishments, Cooleen has volunteered with organizations such as Catherine’s Center for Children and the Red Cross of Northeastern NY, where she served three years on the board of directors. She has also volunteered as a judge for the America’s Credit Unions’ Diamond Awards, an annual credit union marketing competition.
The nonprofit AmeriCU Credit Union is a member-owned, financial institution with total assets of $2.8 billion and more than 170,000 members in New York state and beyond.
