SYRACUSE, N.Y. — Syracuse University has signed an agreement with the Coca-Cola Company (NYSE: KO), making it the official non-alcoholic beverage partner of the university across campus, including its athletics department.
The agreement will span 10 years, running through June 2035. The deal means several Coca-Cola beverages will be available on campus. They include Coca-Cola, Coke Zero Sugar, Diet Coke, Powerade, Sprite, Fanta, Dasani, smartwater, BODYARMOR, fairlife, Gold Peak, and Minute Maid.
Besides providing products for campus events, campus-dining facilities, and vending machines, Coca-Cola’s products will also be available at Syracuse sporting events with Coca-Cola recognized as the exclusive non-alcoholic beverage sponsor in the JMA Wireless Dome.
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The agreement with the Atlanta, Georgia–based multi-national company took effect on July 1. It comes after a “competitive year-long strategic evaluation process,” Syracuse University said in its announcement. The effort was led by a working group made up of representatives from athletics, auxiliary services, student experience, the Office of Sustainability Management, the Office of the General Counsel, and procurement and supplier payment.
Syracuse University switched to Coca-Cola from PepsiCo, Inc. (NASDAQ: PEP), with which it had a pouring-rights agreement for nearly the last three decades. No financial terms of the new Coca-Cola pact were disclosed.
