The S.I. Newhouse School of Public Communications and the David B. Falk College of Sport and Human Dynamics will jointly offer the program called esports communications and management.
It will include three tracks. Esports business and management will cover such topics as sport promotion, sport-venue management and finance for emerging enterprises.
Esports communications will include coursework in virtual-reality storytelling; esports and advertising; public-relations principles; and sports in the metaverse.
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In addition, esports media and design covers 3D animation, game experience design, and virtual production.
SU will begin enrolling students to the program in fall 2024. It is currently searching for an executive director of esports.
“This new academic offering is particularly exciting because it leverages the University’s key areas of strength, distinction and excellence to embrace an emerging, fast-growing field and provide our students with the tools to enter that field,” Gretchen Ritter, vice chancellor, provost, and chief academic officer, said in a news release. “Investment in our sport-related academic disciplines will be one of the keys to our success moving forward.”
