CORNING, N.Y. — The Rockwell Museum of Western Art in Corning has announced a name consolidation and new branding for the organization.
The consolidated name, The Rockwell Museum, is part of a three-year plan the museum’s board of trustees and staff executed to “engage key audiences through exhibitions, acquisitions, programming, and enhanced marketing and communications materials,” the museum said in a news release.
The museum, which focuses on “art about America,” also launched a new website and logo.
(Sponsored)
One Big Beautiful Bill Extends Many Business-Friendly Tax Provisions
The One Big Beautiful Bill Act (OBBBA) includes numerous provisions affecting the tax liability of U.S. businesses. For many businesses, the favorable provisions outweigh the unfavorable, but both kinds are
Mergers and Acquisitions of Architectural and Engineering Firms
The pace of mergers and acquisitions (M&A) in the Architectural and Engineering (A/E) industry is at an all-time high, driven by firms seeking new opportunities for growth. From 2023 to
From its inception, the Rockwell Museum was intended to be a “vibrant and evolving institution,” Kristen Swain, executive director, said in the news release.
“Returning to the name The Rockwell Museum doesn’t signify a shift in mission. We’re just bringing our name in line with what people all around the region, and across the country, use to refer to us. We are keeping the same programs, exhibits, and collections our visitors and members know and love,” said Swain.
Established in 1976, the museum houses Robert Rockwell, Jr.’s collection of paintings and sculpture by Frederic Remington and Charles Russell, both of whom focused on western scenes.
Contact Reinhardt at ereinhardt@cnybj.com
