UTICA — Nick R. Matt has joined F.X. Matt Brewing Company as Saranac brand manager. He is the son of Chairman and CEO Nicholas O. (Nick) Matt, and joins cousin, Fred, to represent the fourth generation of the Matt family actively involved in the management of the 125-year-old business, F.X. Matt Brewing Co. said in a news release.
Nick R. Matt will be responsible for developing and implementing sales and marketing strategies for the company’s Saranac line of beer and soft drinks.
“To prepare for our 125th anniversary celebration with consumers, we need to ramp up our marketing and sales efforts,” Fred Matt, company president, said in a news release. “Nick is really going to be able to help us stay connected to the consumer as we continue to grow.”
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Nick’s experience includes brand management for Proctor & Gamble, where he developed and managed marketing plans and product innovations designed to grow the business.
“To be able to fill a need within the company is incredibly inspiring and humbling,” Nick R. Matt said in the release. “It’s something I’ve always wanted to do. I’m really excited about coming onboard during our 125th anniversary celebration. We have some very cool and unique promotions coming up that have been designed to thank our customers for loyally supporting us.”
He earned his master’s degree in marketing from London Business School, with a bachelor’s degree from Georgetown University.
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