The state of Texas is planning a “substantial media buy” to tell New York businesses more about the Lone Star State.
That’s according to Michael Durant, state director for the National Federation of Independent Business (NFIB), which welcomed Gov. Rick Perry (R–Texas) to Albany on Tuesday.
The upcoming advertising campaign isn’t “nearly as costly as the star-studded commercials” that Albany hopes will change its anti-business reputation, Durant said in an NFIB New York news release.
(Sponsored)
Cybersecurity in Today’s Remote Work Environment
The response to the COVID-19 pandemic demonstrated that remote work was viable for many companies. Today, remote and hybrid work models have become standard options for most professionals. While remote
10 Reasons Your Business Needs Cyber Insurance
1. Cyber crime is the fastest growing crime in the world, but most attacks are not covered by standard property or crime insurance policies. New crimes are emerging every day.
The NFIB believes New York policy makers should be trying as “aggressively” as Perry is to accommodate private-sector employers.
Perry has been barnstorming the politically blue-colored states (those whose residents predominantly vote for candidates from the Democratic Party) as part of a national campaign to lure business investors to Texas, Durant said.
Perry’s “aggressive” recruitment campaign has “ruffled feathers” among governors whose “big-spending, pro-union policies” make Perry’s pitch more effective, he added.
“Texas doesn’t have an income tax, which is a huge advantage for small businesses there,” said Durant. “They have a better regulatory climate, a better legal climate, and a lower cost of living.”
Technology and transportation, Durant said, make it easier than ever for businesses to relocate.
“The difference between Texas and New York is that Texas is promoting real pro-business policies. New York is trying to create an image that isn’t matched by the policies,” Durant contends.
Contact Reinhardt at ereinhardt@cnybj.com
