Five Star Urgent Care has rebranded and changed its name to WellNow Urgent Care.
The organization describes itself as “one of New York’s fastest growing urgent-care providers.”
“Effective immediately and over the next couple of months,” the transition will apply to all existing and future Five Star Urgent Care locations, the company said in a news release.
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The company’s website is currently displaying both the Five Star and the WellNow brands. The rebrand includes a new logo.
The first location it is opening as WellNow Urgent Care will be in Niskayuna in the Capital Region on Nov. 2.
Throughout the rebrand process, WellNow will be “focused on continued growth,” with additional location openings in Oneida and Irondequoit “planned for this fall,” per the release.
In describing the reason for the rebrand, the organization said it “elevates the company’s investment in quality, convenient, patient-centered care. Further, the rebrand reinforces the company’s belief in empowering every patient when it comes to managing their health and decisions on where, when and how they receive treatment.”
“This rebrand is about more than a name change — it represents a milestone evolution. Since we started in 2012, our company has been rooted in a strong history of putting our patients’ needs first. We’ve done this by delivering quick, quality, convenient urgent care, as well as putting the power in their hands by accessing up-to-date wait times at our facilities as well as being able to save their spot to be seen online before they come in. We feel that our new name and brand better reflect this philosophy and mission,” Dr. John Radford, founder & president of WellNow Urgent Care, said.
Launched in 2012, Five Star Urgent Care opened its first location in Big Flats.
Besides Big Flats, Five Star / WellNow also operates locations in Cicero, DeWitt, Fairmount, Fayetteville, Clay, Ithaca, Oneonta, Oswego, and Vestal, along with locations in Plattsburgh, Big Flats, Geneva, Greece, Jamestown, and Niagara Falls. All facilities are open seven days a week.
The firm is headquartered in the Buffalo area.
Contact Reinhardt at ereinhardt@cnybj.com
IMAGE CREDIT: Five Star Urgent Care website
