SYRACUSE, N.Y. — Visit Syracuse, Onondaga County’s official destination marketing organization (DMO), announced that it has promoted Elizabeth Judge to chief marketing officer (CMO). With more than 10 years of experience in destination branding, Judge will now oversee the organization’s integrated marketing, communications, and brand management to drive economic impact across the region. In her […]
SYRACUSE, N.Y. — Visit Syracuse, Onondaga County’s official destination marketing organization (DMO), announced that it has promoted Elizabeth Judge to chief marketing officer (CMO).
With more than 10 years of experience in destination branding, Judge will now oversee the organization’s integrated marketing, communications, and brand management to drive economic impact across the region.
In her new role as a vital member of the executive leadership team, Judge is responsible for elevating Syracuse’s visibility as a premier four-season destination, Visit Syracuse said in its Dec. 22 announcement. She will direct all marketing functions — including advertising, media relations, digital strategy, and creative services — while ensuring cohesive messaging across the agency’s sales, sports, film, and leisure departments.
Judge’s appointment comes as Carol Eaton, Visit Syracuse’s senior VP, announces her retirement at the end of this year. Eaton, “a pillar of the local tourism community,” is concluding “a distinguished 42-year career in the industry,” Visit Syracuse said. More information regarding Eaton’s significant contributions to Onondaga County and details on a retirement celebration in the new year will be shared in the coming weeks, the organization added.
Judge’s accomplishments
Since joining Visit Syracuse a decade ago, Judge has held progressively senior roles, most recently serving as marketing portfolio director. Her tenure has been marked by major organizational milestones, including leading a comprehensive website redesign and the launch of the destination’s first integrated booking platform, overseeing CRM and data-dashboard enhancements to improve ROI tracking and market segmentation, and managing the Syracuse Visitors Guide, supporting the Syracuse Film Office, and directing campaigns that significantly increased audience engagement.
“Elizabeth has been a driving force behind our organization’s most significant digital and brand advancements over the last 10 years,” Visit Syracuse President & CEO Danny Liedka said in the announcement. “Her deep-rooted passion for this community, combined with her data-driven approach to storytelling, makes her the ideal leader to champion our brand and support the nearly $1.2 billion in visitor spending that fuels our local economy.”
Before her time at Visit Syracuse, Judge held marketing and communications positions with the Washington Capitals, Colgate University, and Syracuse Parks, Recreation & Youth Programs. She holds a master’s degree in sport management from SUNY Cortland and a bachelor’s degree in history from George Washington University.
