Organizers cast wide net to attract visitors
GEDDES, N.Y. — Organizers have started promoting the third Winter Fair and hope the message reaches all corners of the Empire State.
The third Winter Fair is set for Feb. 4-6, 2022 at the Expo Center at the New York State Fairgrounds in Geddes.
“We try to reach out not only to Central New York but to the entire state … downstate, Albany, Buffalo, Rochester, Utica, Binghamton, Watertown, and we’ve seen people coming in from those areas,” Steve Becker, president and owner of Premier Promotions and promoter of the Winter Fair event, said in the Nov. 15 announcement at the Expo Center. “Now that the Canadian border has been reopened … we do get people coming in from Canada to visit our area.”
The event features the food, rides, music, and entertainment that people enjoy in the summer at the New York State Fair.
“This is a community event. That was the whole idea that we wanted... Everybody loves the New York State Fair, so … what if [in] this beautiful building we bring in some of the best of the fair, which is the rides, music, entertainment, and the food and in the middle of winter,” Becker said.
The first Winter Fair in 2019 attracted about 25,000 people, Becker noted. The second Winter Fair was held in February 2020, just before the COVID-19 pandemic started. The event could not be held in 2021 due to the pandemic.
Danny Liedka, president and CEO of Visit Syracuse, noted that February is traditionally a “pretty slow month” for area hotels and restaurants.
“To have something like this that can really showcase a weekend and drive some people into this region is great for everyone. It couldn’t come at a better time, especially coming out of the pandemic,” Liedka said in his remarks at the Nov. 15 announcement. “Visit Syracuse is going to make this a big part of our marketing campaign as we move forward, especially to our friends north of the border.”
The Nave Law Winter Fair again will feature a mini-midway with rides and musical entertainment is planned throughout the weekend.
“We are thrilled to have Winter Fair back in 2022,” Troy Waffner, director of the New York State Fair, said in the event news release. “It has become a tradition everyone looks forward to and it serves as our kickoff to the countdown to the New York State Fair.”
The Nave Law Winter Fair is not affiliated with the Great New York State Fair, organizers note.
Advanced-sale tickets are available now at www.nyswinterfair.com. Admission is $5 for adults and $3 for teens/pre-teens and seniors. Children 10 and under will be admitted free of charge. At the door, admission is $7 for adults and $5 for teens/pre-teens and seniors. Children 10 and under will be admitted free.
Parking is free and vehicles will be directed through gate 6 to park on the New York State Fairgrounds.