Berkshire Hills Bancorp, Inc. (NASDAQ: BHLB) appointed Geno Auriemma as a director of the company and its Berkshire Bank subsidiary and plans to enter into a marketing agreement to have him serve as spokesman for the bank.
Berkshire operates five former Rome Savings Bank branches in Rome, Lee, and New Hartford.
Auriemma, 58, has been the head coach of the University of Connecticut’s women’s basketball team since 1986. The team has won seven national championships during his tenure.
“We are delighted that Geno Auriemma is joining our board of directors,” Berkshire President and CEO Michael Daly said in a news release. “He understands the opportunities and challenges facing our industry and brings important perspectives on the greater Connecticut region and on the regional and national forces affecting our markets.”
Berkshire Hills has $4.3 billion in assets and 68 branches in Massachusetts, New York, Connecticut, and Vermont. The company acquired Connecticut Bank and Trust Co. on April 20.
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