ITHACA — Tompkins Financial Corp. (NYSE: TMP) — parent company of Tompkins Community Bank, Tompkins Insurance Agencies, Inc., and Tompkins Financial Advisors — recently promoted Erin Freije to director of marketing. She will oversee day-to-day operations across Tompkins’ marketing communications, internal communications, product management, and customer experience units. Freije previously was the retail-loan product manager […]
ITHACA — Tompkins Financial Corp. (NYSE: TMP) — parent company of Tompkins Community Bank, Tompkins Insurance Agencies, Inc., and Tompkins Financial Advisors — recently promoted Erin Freije to director of marketing.
She will oversee day-to-day operations across Tompkins’ marketing communications, internal communications, product management, and customer experience units.
Freije previously was the retail-loan product manager and associate VP at Tompkins, where she spearheaded the launch of new products, system implementations, and digitally focused initiatives, Tompkins said in a release. With nearly a decade of experience in product management, she has expertise in traditional and digital marketing, in addition to marketing communications related to banking and financial institutions.
“Erin has been an integral member of our team since 2018,” Charles Guarino, SVP and chief banking operations officer at Tompkins, said. “She has streamlined countless processes for us and, more importantly, spearheaded numerous initiatives to enhance our offerings to customers.”
Freije is a graduate of SUNY Geneseo and Messiah University’s MBA program with a focus on strategic leadership. She currently serves on the board of directors of the United Way of Broome County.
Tompkins Financial is an Ithaca–based banking and financial-services company serving the Central, Western, and Hudson Valley regions of New York and the Southeastern region of Pennsylvania.
