TAMMY NATOLI, a long-time employee and registered nurse, has been promoted by Loretto to director of marketing and intake at PACE CNY. In her new leadership role, Natoli will play an integral part in promoting PACE CNY programs and services by developing, maintaining, and implementing existing and new marketing plans that align with Loretto’s business initiatives. Natoli will report to the executive director at PACE CNY. An employee of PACE CNY since 2001, Natoli has spent the past 21 years working at the organization as a registered nurse intake coordinator, a role that also supports the sales and marketing department. Before joining Loretto, Natoli worked as a registered nurse at POMCO and at St. Joseph’s Health Hospital. In her new role, Natoli will collaborate closely with the VP of marketing to develop and execute new marketing efforts that meet all government regulatory guidelines while supporting Loretto’s overall business goals and initiatives. In addition, Natoli will maintain regular contact with established markets and identify new opportunities. She will also supervise, educate, develop, and direct all intake specialists and admissions representatives to maximize potential in reaching their personal and enrollment goals of PACE CNY. As a director, Natoli will also help support the career development and growth of other PACE CNY employees. Natoli is a graduate of the St. Joseph’s College of Nursing and worked as a charge nurse on a cardiac telemetry unit and then an endoscopy unit at the hospital.