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StartFast makes additional investment in LotMonkey

By Eric Reinhardt


The firm LotMonkey Inc. makes its pitch for funding during the StartFast Venture Accelerator Demo Day held last summer at Le Moyne College. StartFast says it has made follow-on investment of an undisclosed dollar amount in the company. It offers an automotive-merchandising system for car dealerships to help them sell more cars faster. (Photo provided by StartFast Venture Accelerator)

SYRACUSE, N.Y. — The StartFast Venture Accelerator in Syracuse says it has made a follow-on investment in LotMonkey Inc., a company headquartered in the Tampa, Florida area.

The dollar amount of the investment wasn’t disclosed, James Shomar, program director at StartFast Venture Accelerator, said in an email reply to a BJNN inquiry.

LotMonkey participated in StartFast’s 2018 summer-accelerator program and has “continued to grow its month-over-month revenues by double digits,” StartFast said in a news release. The company offers an automotive-merchandising system for car dealerships to help them sell more cars faster.

John Wingle and Tim Lindsay, LotMonkey’s co-founders, are veterans of the automotive industry, “most notably” having previously founded On-site Solutions, a custom automotive-merchandise provider.

With the investment, Nasir Ali, managing director of StartFast, and John Max Miller a StartFast mentor and serial entrepreneur in the automotive space, are joining the LotMonkey board of directors.

StartFast also noted that Right Side Capital Management, a “top Silicon Valley-based seed fund,” is also participating in the financing.

Funding has already allowed LotMonkey to expand its marketing efforts and develop a new sales call center, StartFast said.

StartFast Venture Accelerator has a mailing address at the Syracuse Technology Garden in downtown Syracuse, per its website. The organization operates its summer-accelerator program at the Madden School of Business at Le Moyne College, Shomar said.

About LotMonkey

Dealerships using LotMonkey sell cars “on average 12 percent faster” and can save “$100,000s” in inventory costs each year, per the release.

Its software-as-a-service (SaaS) product provides design templates, OEM-created designs, and the ability to create custom designs of various dealership merchandise, such as hang tags, banners, car decals, and window stickers.

OEM is short for original-equipment manufacturer.

Dealers using LotMonkey are then connected to local printers who can deliver the materials in 1-to-2 days after the dealer places the order.

LotMonkey’s customers include “hundreds” of independent dealers and dealership groups across the country, per StartFast. The company charges each customer a monthly subscription plus a commission on all merchandise ordered through the system.

Contact Reinhardt at


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