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Rochester-area marketing agency Dixon Schwabl announces leadership change

By Eric Reinhardt (



Jessica Savage
Jessica Savage is the new president and CEO of Rochester-area marketing firm Dixon Schwabl + Company. (Photo credit: Dixon Schwabl + Company)

VICTOR, N.Y. — Dixon Schwabl + Company (DS+CO), a Rochester–area marketing agency, says it has a new CEO.

The firm’s president, Jessica Savage, has now added the CEO role as well, effective immediately, the agency announced.

It is just the second leadership transition in the nearly 37-year-history of the company, Nadine General, managing director of communications for Dixon Schwabl, tells CNYBJ in an email. DS+CO does a “considerable amount of business in Syracuse,” General noted.

Savage is succeeding Kim Allen, who has decided to pursue an opportunity in strategic communications after working at DS+CO for 22 years.

The firm describes Savage as a “poised and proven” leader with 22 years at DS+CO. She has co-led the agency since 2020, when owners Lauren Dixon and Mike Schwabl “handed her and Allen the baton” to become president and CEO, respectively.

Dixon Schwabl + Company describes itself as a “marketing company in the business of storytelling and specializing in providing creative strategy, media planning and data analysis to companies across the U.S.,” per its announcement.

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