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Planet Fitness DeWitt formally opens after $1.4M in renovations

By Eric Reinhardt

Date:

Planet Fitness on Oct. 9 held a formal-opening ceremony at its DeWitt fitness center following a $1.4 million renovation project. (PHOTO CREDIT: PLANET FITNESS)

DeWITT — Planet Fitness on Oct. 9 announced the opening of its DeWitt fitness center at 5859 Bridge St. following a $1.4 million renovation.

The 26,000-square-foot DeWitt fitness center offers cardio machines and strength equipment, fully equipped locker rooms with day lockers and showers, numerous flat screen televisions, massage chairs, and tanning beds. 

The facility employs 15 people is open and staffed “24/7.”

“We’re thrilled to provide an updated Judgement Free fitness experience to the DeWitt community,” John Hrinda, director of New York operations for ECP-PF, a Planet Fitness franchise ownership group, said in the company’s news release. “Whether you’ve never belonged to the gym before or you’re an existing gym member looking to try all of our brand-new renovations, we encourage you to come check out the new … club, meet our friendly staff, get a tour of the space and see what the Judgement Free Zone is all about.”

CNYBJ sought details on what companies handled the renovation effort, but Planet Fitness didn’t respond before press time.

Founded in 1992 in Dover, New Hampshire, Planet Fitness is one of the “largest and fastest-growing” franchisors and operators of fitness centers in the U.S. by number of members and locations, per its release. As of June 30, 2019, Planet Fitness had more than 14 million members and 1,859 gyms in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, and Mexico.

Orange, Connecticut–based ECP-PF Holdings Group is one of the largest Planet Fitness franchise ownership groups, currently operating more than 90 gyms across Canada, Arizona, Connecticut, Georgia, New Mexico, New York and Tennessee. It is owned by Exaltare Capital Partners, a Boston, Massachusetts–based private-equity firm that invests in owner-managed, family-controlled businesses in the consumer sector.