Spotlights area food businesses that buy food grown on Onondaga County farms You’ve probably heard the jingle “Onondaga Grown,” sung with a deep voice, on the local TV and radio airwaves the last few years. Onondaga Grown is an awareness campaign by the Onondaga County Agriculture Council, which works to educate the public about agriculture, along […]
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Spotlights area food businesses that buy food grown on Onondaga County farms
You’ve probably heard the jingle “Onondaga Grown,” sung with a deep voice, on the local TV and radio airwaves the last few years.
Onondaga Grown is an awareness campaign by the Onondaga County Agriculture Council, which works to educate the public about agriculture, along with advocating for and supporting the county’s more than 650 farms, according to David Knapp, chairman of the Onondaga County Legislature, who also co-chairs the agriculture council.
“The education and support of farmers piece is really what we’re pushing for with the Onondaga Grown campaign,” says Knapp, who spoke with CNYBJ on Feb. 12.
Former Onondaga County Executive Joanie Mahoney created the agriculture council about six years ago, Knapp notes.
The Onondaga Grown campaign is in its fourth year. Onondaga County spends about $125,000 annually on it, says Knapp. The campaign features radio, television, print, and social-media advertising.
More than 100 area restaurants and bars, grocers and farm stores, farmers’ markets, and places to pick apples, pumpkins, and berries have signed up to participate in the program, showing they purchase or sell products grown on Onondaga County farms. Knapp says the program is free and participants either get stickers or banners bearing the logo for Onondaga Grown “to display in their businesses.” For bars, restaurants, and grocers, the sticker signifies that they’ve purchased products from an area farm.
Many of those participants are also listed on the campaign’s website.
The Onondaga Grown campaign also has an On Farm Fest, a one-day event held in September with a group of area farms open to help educate the public about their work.
“I think we were pushing 8,500, almost 9,000 people out for the day [last September],” Knapp recalls.
People attending the On Farm Fest can complete a survey, and Knapp says the numbers from those surveys, which he called “really great,” indicate that the Onondaga Grown campaign is working.
“When they see Onondaga Grown sticker or hear an ad on the radio that it absolutely makes a difference when they’re buying and encourages them to support local agriculture,” says Knapp.
He also indicated that if anyone has a suggestion on how to improve the Onondaga Grown campaign, the agriculture council welcomes input through the website: onondagagrown.com.