UTICA — Hotels in Oneida County were significantly fuller in November than in the year-ago month, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 7.7 percent to 52.7 percent in November, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, the county’s occupancy was up 2.5 percent to 59.8 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, increased 9.6 percent to $53.72 in November. In the first 11 months of 2019, Oneida County’s RevPar rose 3.6 percent to $69.09.
Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 1.7 percent to $101.85 in November. Year to date, ADR was up 1.1 percent to $115.48.